Porsche’s creative, musical brand experience is one to wow. While many brands have hopped onto the popular music festival scene, Porsche created its own kind of concert. By doing so, Porsche highlighted its vehicles’ “Engine Notes” through the sense of sound. Engines revving, tires screeching. These noises were accompaniments to the bands on stage at their concert, perfectly timed rhythms to make the music come to life. You’ve really gotta hear this:

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