This experiential marketing campaign took place in Korea, but the “Never Stop Exploring” adventure and emotion comes through in this video no matter what language you speak. The North Face gave shoppers a sudden challenge when the floor retracted, forcing consumers to climb the walls. As shoppers cling to the rock climbing wall, a coat descends – but is just out of reach. A :30 timer starts. And the adventure is on! Watch what happens during this PR stunt, performed with unsuspecting shoppers of this pop-up store.