LG’s pop-up cinema activation first launched in Sydney, Australia, before visiting many American cities. Featuring the new OLED and Super UHD LG TVs, this deeply immersive cinematic experience clearly showed of the performance of the LG brand. The pop-up cinema was placed in high traffic areas and open to the public. Movie goers entered the very realistic cinema theater pop-up to engage with LG, and they were reminded of the cinematic quality they can bring home with them to enjoy daily.

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