Busch did a pop-up shop the only way that made sense to their brand: in the great outdoors. (Next to a live stream. Get it?!) By releasing clues on social media and generating buzz beforehand, they actually got a lot of people – some may say too many people – to search for their hidden pop-up. See the pre-video here:
We want to talk to you about your own creative, on-brand pop-up marketing opportunities.