L.L. Bean opened a unique pop-up co-working space…outdoors. People are happier and more productive when they work outside, so L.L. Bean created a a space for outsiders to do just that. It encouraged people to leave their offices and spend time taking calls or hosting meetings amongst nature. This effort generated earned media…and increased the brand’s relevancy.
To get people – indoors or out – to talk about your brand, let’s get started.