When Google decided to donate $5.5 million to local San Francisco Bay charities, they let the community decide where the funding should go in this unique feel-good experiential campaign. Google allowed people to interact with them when they had the time to make a difference, at places where they already were – waiting for a bus or visiting a food truck. This experience also helped educate the community of Google’s outreach efforts. In three and a half weeks, the Bay Area Impact Challenge campaign generated 400,000 votes. See how it worked:
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