YORK, Pa. (March 16, 2015) – dio, owned by Extreme Holdings Inc., which also owns do it outdoors media, is headquartered in York, Pa., and serves brands across the U.S. with a branch office in Las Vegas and additional team members in New York, Chicago, Dallas and San Francisco. The networks of nationwide event managers and brand ambassadors add to their professional roster of talent.
“We realized that we had a unique opportunity with a true passion to differentiate ourselves by leveraging our expertise with experiential marketing,” says dio co-founder and CEO David Pridgen II. “It became apparent that clients are looking for expertise in defining experiential marketing, and with our integrated platform, we are in a ideal position to support them.”
While the company has been executing experiential campaigns for a while, dio decided that a new website design would help communicate who they are as a company and what they do. The new site, located at diousa.com and developed through eCity Commerce, features videos from local celebrity, radio personality and comedian Earl David Reed.
“We pitch that consumer experience is vital, so what better way to demonstrate our commitment than by creating a unique website experience for our own clients, using humor to emotionally connect clients to our brand,” Pridgen explains. “We want visitors to immediately sense that we’ve got personality, as well as the experience and know-how to achieve success for our clients.”
Experiential marketing is a marketing strategy that encourages consumers to participate, engage or interact with a brand. From product sampling and demonstrations to live events and retailtainment, this form of advertising creates a memorable interaction for the consumer. One that drives sales and solidifies a relationship that increases the lifetime value of each person touched. Experiential has the power to improve brand recognition, recall and loyalty beyond what traditional media does.
“Until now, reach has always been an obstacle for advertisers considering this strategy,” admits Regis Maher, Pridgen’s best friend, business partner and co-founder of the company. “But in today’s ever-connected, socially-driven world, reach is the benefit to this type of ad program. One person’s digital network now becomes a brand’s marketing channel in the most organic way. Brands deliver amazing experiences, and consumers share their personal but branded content to their friends in a truly non-intrusive, enjoyable and authentic conversation.”
Not only will dio help a brand strategize and ideate, the team tracks and measures key performance indicators and reports impressions back to the client quickly.
“We aren’t just event planners. We’re marketers,” Pridgen adds. “We stick to strategy, stay on brand and deliver effective results.”
For more information about dio, please visit the newly renovated diousa.com.