Exploring Virtual Experiential Marketing (VEM)

Posted May 7th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Uncategorized, Virtual Reality / Augmented Reality.

Actual brand-to-consumer, person-to-person interactions reign supreme, but let's face it, that doesn't look like it's going to be a viable option too soon. Let's talk about virtual experiential marketing (VEM) and what we know so far and how this model can be applied to evolve your marketing [...]
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Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

Tags:

COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]
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Experience of the Week: CBD (California-based Dairy) Dispensary

Posted March 23rd, 2020 by .

Categories: CPG / Grocery Brands, Experience of the Week, Pop-Up Marketing, Sampling & Product Demonstrations, Uncategorized.

Tags: ,

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Week: Lidl Football Zones

Posted February 7th, 2020 by .

Categories: Uncategorized.

To activate Lidl’s ongoing partnership with the FA, Scottish FA, FA of Wales and the NSPCC, they bring a fun and engaging zone to soccer games. To improve your sports marketing or sponsorship activations, get in touch.
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Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

Posted February 4th, 2020 by .

Categories: Experiential Marketing, Pop-Up Marketing, Uncategorized.

Tags:

experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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Re-branding Campaign Earns dio 2019 IMCA Showcase Award

Posted January 10th, 2020 by .

Categories: Marketing Strategy, Newsroom, Uncategorized.

Tags: , , , ,

Third time’s a charm! dio is thrilled to announce that we and our long-time client, Eastern Alliance Insurance Group, have received a 2019 Insurance Marketing Communications Association (IMCA) Showcase Award of Excellence (Carrier, Agent, or Broker Publication category) for ProVisions [...]
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Protected: Build Brand Loyalty, Part 7: Challenges to Executing Experiential Marketing Campaigns

Posted May 14th, 2015 by .

Categories: Uncategorized.

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Protected: Build Brand Loyalty, Part 6: Types of Experiential Marketing Defined

Posted May 14th, 2015 by .

Categories: Uncategorized.

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Protected: Build Brand Loyalty, Part 5: Anatomy of a Successful Experiential Marketing Campaign

Posted May 14th, 2015 by .

Categories: Uncategorized.

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Protected: Build Brand Loyalty, Part 4: Targeting Millennials with Experiential Marketing

Posted May 14th, 2015 by .

Categories: Uncategorized.

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