Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

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COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]

Experience of the Week: CBD (California-based Dairy) Dispensary

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

Experience of the Week: Lidl Football Zones

Posted February 7th, 2020 by .

Categories: Uncategorized.

To activate Lidl’s ongoing partnership with the FA, Scottish FA, FA of Wales and the NSPCC, they bring a fun and engaging zone to soccer games. To improve your sports marketing or sponsorship activations, get in touch.

Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

Re-branding Campaign Earns dio 2019 IMCA Showcase Award

Third time’s a charm! dio is thrilled to announce that we and our long-time client, Eastern Alliance Insurance Group, have received a 2019 Insurance Marketing Communications Association (IMCA) Showcase Award of Excellence (Carrier, Agent, or Broker Publication category) for ProVisions [...]

Protected: Build Brand Loyalty, Part 7: Challenges to Executing Experiential Marketing Campaigns

Posted May 14th, 2015 by .

Categories: Uncategorized.

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Protected: Build Brand Loyalty, Part 6: Types of Experiential Marketing Defined

Posted May 14th, 2015 by .

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Protected: Build Brand Loyalty, Part 5: Anatomy of a Successful Experiential Marketing Campaign

Posted May 14th, 2015 by .

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Protected: Build Brand Loyalty, Part 4: Targeting Millennials with Experiential Marketing

Posted May 14th, 2015 by .

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Protected: Build Brand Loyalty, Part 3: Consumer Interaction Provides an Invaluable Brand Barometer

Posted May 14th, 2015 by .

Categories: Uncategorized.

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