It's critical to connect personally with consumers in today's marketing landscape. Brands who do are able to create communities of fans who are not only loyal but who talk about their brand positively to friends and family. This is especially important for CPG brands.

While each generation has different characteristics, experiential marketing is an effective way to reach consumers at any age.

Experiential marketing creates experiences like these that people don’t want to miss out on – while also making a brand more noticeable and creating very shareable, attention-grabbing social media content.

Music festivals give brands the chance to engage with consumers in new and interactive ways: pop-up booths, product sampling and through brand ambassadors. // Nicole Larrauri, Managing Partner, EGC Group Music Festival Marketing It’s officially summer, and music (and other seasonal) [...]

If you're targeting 18-24 year olds, Spring Break marketing can deliver strong reach and build relationships with your top consumers. And what's more, with social media integration, an experiential campaign can become more viral than the initial event impressions. Learn how some big brands have [...]