When nearly 2/3 of all Americans own smartphones, it’s no wonder marketers are scurrying to go mobile. We believe that the best marketing campaigns are ones that are socially-fueled, digitally-anchored and experientially activated. That’s why near field communication, or NFC, is one [...]
RFID and NFC give you an abundant amount of options to create unique experiences for your target audience, satisfying their "me" complexes and also improving efficiencies for you when it comes to tracking consumer data and preferences.
Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]