Facial Detection Cameras Enable Better Brand Activation Measurements

Posted April 2nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

I’m a female in my 30s, and despite the fact that I just admitted my age, I’m feeling happy right now – writing to you. Just as Bryant was happy when he recorded the Feature Friday tip talking about facial detection measurements (see below). Facial detection cameras collect [...]

Experiential Marketing for B2B Brands

Posted March 19th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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experiential marketing for B2B
Does experiential marketing fit into your B2B marketing plan? Experiential marketing for B2B marketers enhances your core messaging and strengthens client relationships. However, the objectives of a B2B experiential marketing plan must consider the business buying model. After all, the first [...]

The Sense of Smell in Experiential Marketing Campaigns

Posted March 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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smell in experiential marketing
Don't overlook your brand's aroma. Smell in experiential marketing - and at other touch points in the consumer journey - can enhance the memory and deepen the understanding of the brand. Don't just leave scent marketing to food and fragrance brands. It's something that all marketers should [...]

The Sense of Sound in Experiential Marketing Activations

Posted February 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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sense of sound in experiential marketing
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.

How to Bring Marketing In-House

Posted February 5th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

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in-house marketing
While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.

The Science of Sight in Experiential Marketing Design

Posted January 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.

Experiential Marketing is the Biggest Marketing Prediction of 2019

Posted January 8th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

Experiential marketing continues to be a leading marketing trend in 2019. We make predictions for how experiential marketing in 2019 may look, including PR, personalization and purpose.

10 Tips for Scalable Experiential Marketing Strategies

Posted November 27th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

scalability of experiential marketing
10 Tips for Scalable Experiential Marketing Strategies - dio 1. Make it mobile 2. Design for growth 3. Produce easily replicable ideas 4. Integrate digital advertising 5. Amplify with social media 6. Consider all other touch-points 7. Scale marketing data 8. Create [...]

Brand Partnerships Enable Experiential Marketing Collaborations

Posted November 20th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

brand partnerships
CHOOSING A BRAND PARTNER Many brands have found success in experiential marketing activations by leveraging brand partnerships. Big or small, brands who can engage the right target audience better together than on their own often make great partners. Some smaller brands discover this is a [...]

Understanding Your Experiential Marketing Campaign Report

Posted November 6th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

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experiential marketing campaign report
Once your brand activation wraps up, we provide an in-depth experiential marketing campaign report. This shows proof of performance and also offers quantitative data to aid in your campaign measurement. We provide an honest look into the success of your campaign to help you determine the real [...]

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