Evolving Events in a Transforming World

Posted June 24th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Virtual Experiential Marketing (VEM).

Tags: , , ,

Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]
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Exploring Virtual Experiential Marketing (VEM)

Posted May 7th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Uncategorized, Virtual Reality / Augmented Reality.

Actual brand-to-consumer, person-to-person interactions reign supreme, but let's face it, that doesn't look like it's going to be a viable option too soon. Let's talk about virtual experiential marketing (VEM) and what we know so far and how this model can be applied to evolve your marketing [...]
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Re-branding Campaign Earns dio 2019 IMCA Showcase Award

Posted January 10th, 2020 by .

Categories: Marketing Strategy, Newsroom, Uncategorized.

Tags: , , , ,

Third time’s a charm! dio is thrilled to announce that we and our long-time client, Eastern Alliance Insurance Group, have received a 2019 Insurance Marketing Communications Association (IMCA) Showcase Award of Excellence (Carrier, Agent, or Broker Publication category) for ProVisions [...]
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Experiential Marketing for Small Business

Posted October 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags:

Lavish parties. Huge music festivals. Bungee jumping from space. Those aren’t the only types of brand experiences. The definition of experiential marketing is to engage an audience through interactive experiences. It’s about immersing the consumer in a way that creates stronger [...]
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Design Your Brand Experience for Instagram Marketing

Posted September 25th, 2019 by .

Categories: Digital / Social Media Integrations, Event Marketing, Experiential Marketing, Marketing Strategy.

Tags: , ,

Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]
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Digital Marketing and Experiential Marketing: An Integrated Strategy

Posted September 10th, 2019 by .

Categories: Digital / Social Media Integrations, Experiential Marketing, Marketing Strategy.

digital marketing and experiential marketing
Digital marketing and experiential marketing should go hand-in-hand. We've seen greater successes when marketing is integrated. We recommend a digital strategy for every experiential marketing plan. Ways these two marketing disciplines can work together to maximize your results include: Data [...]
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Cannabis Marketing: The Emerging CBD CPG Product Industry

Posted July 17th, 2019 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Marketing Strategy, Sampling & Product Demonstrations.

This year, we’ve become ingrained into the world of cannabis marketing. Our Chill program has had street teams on the ground in California five to seven days a week for the past six months. Needless to say, we’ve learned a lot. As a concierge delivery service, Chill has been a great [...]
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Multi-Sensory Marketing: Brand Experiences Activate the 5 Senses

Posted July 16th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Multi-Sensory Marketing
Marketers seek emotional, personal connections with their audiences. You want to personify your brand and be remembered in a specific way. Thus, a growing trend in the marketing industry is multi-sensory marketing: using the senses to create a deeper experience for the consumer. Sensory [...]
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The 6th Sense in Experiential Marketing

Posted June 11th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

clairvoyance
When all five senses are working together brilliantly, someone may naturally develop an intuitive power to understand and experience things around them in ways they haven’t before. Participants at your brand experience perceive your brand better; they have a new keen understanding of your brand.
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Elevate Experiential Marketing to Meaningful Experiential Marketing

Posted May 28th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Experiential Marketing: Interactive, Engaging, Memorable, Share-Worthy. Brand experiences cut through the clutter and involve a consumer to build more direct connections. We’ve always said that what we do is “meaningful,” …but is it always? To what extent? This article [...]
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