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The Sense of Sound in Experiential Marketing Activations

Posted February 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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sense of sound in experiential marketing
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.

How to Bring Marketing In-House

Posted February 5th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

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in-house marketing
While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.

The Science of Sight in Experiential Marketing Design

Posted January 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.

Experiential Marketing is the Biggest Marketing Prediction of 2019

Posted January 8th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

Experiential marketing continues to be a leading marketing trend in 2019. We make predictions for how experiential marketing in 2019 may look, including PR, personalization and purpose.

10 Tips for Scalable Experiential Marketing Strategies

Posted November 27th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

scalability of experiential marketing
10 Tips for Scalable Experiential Marketing Strategies - dio 1. Make it mobile 2. Design for growth 3. Produce easily replicable ideas 4. Integrate digital advertising 5. Amplify with social media 6. Consider all other touch-points 7. Scale marketing data 8. Create [...]

Brand Partnerships Enable Experiential Marketing Collaborations

Posted November 20th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

brand partnerships
CHOOSING A BRAND PARTNER Many brands have found success in experiential marketing activations by leveraging brand partnerships. Big or small, brands who can engage the right target audience better together than on their own often make great partners. Some smaller brands discover this is a [...]

Understanding Your Experiential Marketing Campaign Report

Posted November 6th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags: ,

experiential marketing campaign report
Once your brand activation wraps up, we provide an in-depth experiential marketing campaign report. This shows proof of performance and also offers quantitative data to aid in your campaign measurement. We provide an honest look into the success of your campaign to help you determine the real [...]

Developing Your Experiential Marketing Strategy

Posted October 2nd, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

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brand discovery
During the strategic planning to develop an experiential marketing plan, the following documents are completed: 1. Account Profile 2. Strategic Map 3. Experience Brief

Why is Brand Discovery Important for Your Experiential Marketing Strategy?

Posted September 25th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

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brand discovery
Brand discovery is an important first step in developing an experiential marketing strategy. At this initial phase in our planning, we'll perform brand exercises and also audience discovery research.

What’s the Value of Experiential Marketing?

Posted July 31st, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

value of experiential marketing
Brands need to better understand the value of experiential marketing. It's not always the short-term effects that should be measured. Brand experiences develop perception, generate content and earned media and can become a new revenue stream. Experiential marketing can tie directly to your [...]

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