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College Marketing: On- and Off-Campus Activations Engage 18-24 Year-Olds

college marketing
There are 16 million students enrolled in U.S. colleges. This Gen-Z group, ages 18 – 24, is a priority for many marketers. Brands are vying for the love of the newest shopper generation. College marketing programs allow brands to connect and engage with the college student demo. Daunting [...]

The Truth Behind Social Media Usage and Your Experiential Marketing Event

social media usage
You already know that social media and experiential marketing complement each other. If you deliver an amazing experience to someone, they’re naturally going to want to share it with their friends. The global social media usage statistics show how much we rely on Facebook, Twitter, [...]

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