A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.
Travel marketers used to rely on brochures and agents, then magazine ads and informative websites, later videos to sell their destinations. Today, the travel industry can transport someone virtually to their destination as a preview of what to expect upon arrival.
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.
Esquire magazine teamed up with Barnes & Noble bookstores and invited app users into an augmented reality, where they could find and pose for photos with Brooklyn Decker using their smartphones. Socially fueled and digitally anchored, this digital/experiential campaign rewarded app usage [...]
This virtual reality-infused experiential marketing campaign for ASICS brand challenged an out-of-home audience to race 60 feet against champion marathoner Ryan Hall. See what happens in this short video.