Exploring Virtual Experiential Marketing (VEM)

Posted May 7th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Uncategorized, Virtual Reality / Augmented Reality.

Actual brand-to-consumer, person-to-person interactions reign supreme, but let's face it, that doesn't look like it's going to be a viable option too soon. Let's talk about virtual experiential marketing (VEM) and what we know so far and how this model can be applied to evolve your marketing [...]
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Brand Experiences in NYC: Cadillac, IBM and Samsung

Posted May 10th, 2017 by .

Categories: Experiential Marketing, Pop-Up Marketing, Retailtainment, Sampling & Product Demonstrations, Virtual Reality / Augmented Reality.

VR Roller Coaster Ride
A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.
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Virtual Reality Improves Trade Show Engagement Scores

Posted November 14th, 2016 by .

Categories: Digital / Social Media Integrations, Trade Shows, Virtual Reality / Augmented Reality.

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virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.
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Virtual Reality Experiences Market Tourism Boards, Convention & Visitors Bureaus, Travel Industry

Posted October 31st, 2016 by .

Categories: Experiential Marketing, Tourism, Virtual Reality / Augmented Reality.

Tags: , , ,

virtual reality
Travel marketers used to rely on brochures and agents, then magazine ads and informative websites, later videos to sell their destinations. Today, the travel industry can transport someone virtually to their destination as a preview of what to expect upon arrival.
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4 Examples of Event Technology, as Seen at EXHIBITORLIVE 2016

Posted March 10th, 2016 by .

Categories: Digital / Social Media Integrations, Event Marketing, Trade Shows, Virtual Reality / Augmented Reality.

Tags: ,

Craig Lehmann attends ExhibitorLIVE
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.
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Experience of the Week: Find Brooklyn Decker

Posted July 24th, 2015 by .

Categories: Experience of the Week, Virtual Reality / Augmented Reality.

experiential marketing video
Esquire magazine teamed up with Barnes & Noble bookstores and invited app users into an augmented reality, where they could find and pose for photos with Brooklyn Decker using their smartphones. Socially fueled and digitally anchored, this digital/experiential campaign rewarded app usage [...]
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Experience of the Week: Stories Come to Life via Augmented Reality

Posted June 19th, 2015 by .

Categories: Digital / Social Media Integrations, Experience of the Week, Retailtainment, Virtual Reality / Augmented Reality.

experiential marketing video
Harper Collins, a publisher giant, enacted augmented reality experiences throughout bookstores in Canada for the ultimate in retailtainment. Take a look at how this campaign unfolds.
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Experience of the Week: Race a Champion Marathoner

Posted June 5th, 2015 by .

Categories: Experience of the Week, Virtual Reality / Augmented Reality.

experiential marketing video
This virtual reality-infused experiential marketing campaign for ASICS brand challenged an out-of-home audience to race 60 feet against champion marathoner Ryan Hall. See what happens in this short video.
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