When designing your trade show's experiential strategy, your number one goal should be: don't bore the attendees! Here are some tips on adding an experiential marketing strategy to your trade show exhibitor plan.
What's your number one trade show objective? Is it to have as many attendees as possible visit your booth? Working with trade show exhibitors, we hear that a lot. We often drill down even more with our clients to create an actionable objective list, but we can’t discount the importance of [...]
We recommend investing more in the experiential marketing strategy for your trade show, but it’s also nice to give attendees a take-home item. The promotional item can be more like a souvenir to your experience. Please, not another free pen! Here are our tips for considering the best trade show [...]
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.
"Designing your consumer engagement is more vital than designing the booth layout," says Regis Maher, dio president and co-founder. "The colors, signage, furniture you use must reflect the user's experience while they're visiting your booth."
The trade show floor is not where the marketing begins. To be successful, you need to carve out a pre-show marketing plan that kick starts the attendee experience before they even arrive at the event. Here are our tips for a successful pre-show marketing plan for your next trade show!
Trade show marketing is much broader than getting people to your booth and stirring up brand interest. There's this little thing called logistics. And if you're anything like me, this is the area that's most likely to throw a trade show marketer for a loop. Here are a few tips to help you [...]
Trade shows are one of the original forms of experiential marketing. A place to demonstrate your latest products, meet potential buyers face-to-face and provide a memorable brand experience. An environment designed for fostering direct consumer engagements. That's why we love trade shows! But [...]
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.