How to plan your product launch with experiential marketing:
1. DEFINE OBJECTIVES
2. BUILD PRE-LAUNCH SUSPENSE
3. TIME THE PRODUCT LAUNCH EVENT RIGHT
4. DISTRIBUTE CREATIVE INVITATIONS
5. SELECT THE BEST SPACE
6. TRAIN STAFF EXPERTLY
7. USE SUBSTANTIAL BRANDING
It's critical to connect personally with consumers in today's marketing landscape. Brands who do are able to create communities of fans who are not only loyal but who talk about their brand positively to friends and family.
This is especially important for CPG brands.
For CPG brands, product sampling is nothing new. But it continues to have relevancy in today's marketplace. Sampling is being reinvented into brand experiences. Experiences which connect the consumer more deeply to your brand, generate product trial, trigger immediate sales and build brand [...]
Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!
A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.
"Sampling is key to the success of moving product quickly in the field but goes much deeper than just getting the brand into the consumers' hands," VP National Field Marketing Rick Pace explains. "Sampling product boosts brand awareness while giving consumers a unique experience that hones in [...]