Sampling & Product Demonstrations Archives - dio USA experiential marketing agency

Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Posted July 8th, 2020 by .

Categories: Campus Activations, Experience of the Month, Gen-Z Marketing, PR Stunts, Sampling & Product Demonstrations.

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Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Week: CBD (California-based Dairy) Dispensary

Posted March 23rd, 2020 by .

Categories: CPG / Grocery Brands, Experience of the Week, Pop-Up Marketing, Sampling & Product Demonstrations, Uncategorized.

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experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Posted December 11th, 2019 by .

Categories: CPG / Grocery Brands, Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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Cannabis Marketing: The Emerging CBD CPG Product Industry

Posted July 17th, 2019 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Marketing Strategy, Sampling & Product Demonstrations.

This year, we’ve become ingrained into the world of cannabis marketing. Our Chill program has had street teams on the ground in California five to seven days a week for the past six months. Needless to say, we’ve learned a lot. As a concierge delivery service, Chill has been a great [...]
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CPG Marketing with Brand Experiences

Posted June 25th, 2019 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Sampling & Product Demonstrations.

Grocery. Beverage. Personal care. Over-the-counter. Household cleaners. If you’re working in CPG marketing, or marketing for a product in the consumer packaged goods (GPG) industry, then you should be incorporating brand experiences into the mix. Go to a big box store, and you’ll be [...]
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Product launches done right, the experiential marketing way

Posted December 4th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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product launches
How to plan your product launch with experiential marketing: 1. DEFINE OBJECTIVES 2. BUILD PRE-LAUNCH SUSPENSE 3. TIME THE PRODUCT LAUNCH EVENT RIGHT 4. DISTRIBUTE CREATIVE INVITATIONS 5. SELECT THE BEST SPACE 6. TRAIN STAFF EXPERTLY 7. USE SUBSTANTIAL BRANDING 8. [...]
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CPG Brands Benefit from Experiential Marketing

Posted September 4th, 2018 by .

Categories: CPG / Grocery Brands, Millennial Marketing, Sampling & Product Demonstrations.

Orbit Gum Sampling Activation
It's critical to connect personally with consumers in today's marketing landscape. Brands who do are able to create communities of fans who are not only loyal but who talk about their brand positively to friends and family. This is especially important for CPG brands.
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Mass Food Sampling Programs Create Product Trial Opportunities, Trigger Sales

Posted December 22nd, 2017 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Sampling & Product Demonstrations.

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mass food sampling activation
For CPG brands, product sampling is nothing new. But it continues to have relevancy in today's marketplace. Sampling is being reinvented into brand experiences. Experiences which connect the consumer more deeply to your brand, generate product trial, trigger immediate sales and build brand [...]
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11 Tips for a Successful Mobile Marketing Tour

Posted September 19th, 2017 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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mobile tour
Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!
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Brand Experiences in NYC: Cadillac, IBM and Samsung

Posted May 10th, 2017 by .

Categories: Experiential Marketing, Pop-Up Marketing, Retailtainment, Sampling & Product Demonstrations, Virtual Reality / Augmented Reality.

VR Roller Coaster Ride
A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.
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