BY GUEST CONTRIBUTOR AMIT ADLER, VP SALES AT UDIZINE Traditional brick-and-mortar retailers must consider how to remain relevant in today’s digital age. From laptops to smartphones and tablets, shoppers have never been more connected with American Internet usage rising dramatically in the last [...]

Visual merchandising tips: 1. Create a flow 2. Encourage interactive experiences 3. Lighting ties it together 4. Make it easy (shopping convenience) 5. Simple, visible, positive design 6. Cohesive theme

A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.

Harper Collins, a publisher giant, enacted augmented reality experiences throughout bookstores in Canada for the ultimate in retailtainment. Take a look at how this campaign unfolds.

Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]