PR Stunts Archives - dio USA experiential marketing agency

Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Posted July 8th, 2020 by .

Categories: Campus Activations, Experience of the Month, Gen-Z Marketing, PR Stunts, Sampling & Product Demonstrations.

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Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

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Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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FOREO Launches Out-of-this-World Marketing Activation at CES 2018

Posted January 10th, 2018 by .

Categories: PR Stunts, Trade Shows.

Trade show booth
The experience began outside The Sands. Four ‘paralyzed’ individuals stood still and motionless due to the time constraints of using a traditional facial mask. A motorcade of premium black SUVs adorned with “Caution” signs rolled onto the scene. This put CES attendees and media at high alert! [...]
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Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

Tags: , , , , ,

press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]
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Experience of the Week: Live PR Stunt in Paris

Posted September 18th, 2015 by .

Categories: Experience of the Week, PR Stunts.

experiential marketing video
This live PR stunt for Netflix and its TV series Orange is the New Black really grabbed attention. Watch how they pulled it off. Interested in pulling off a live PR stunt of your own? Terrific, let’s chat.
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Experience of the Week: Disappearing Floors

Posted May 22nd, 2015 by .

Categories: Experience of the Week, Pop-Up Marketing, PR Stunts.

experiential marketing video
This experiential marketing campaign took place in Korea, but the “Never Stop Exploring” adventure and emotion comes through in this video no matter what language you speak. The North Face gave shoppers a sudden challenge when the floor retracted, forcing consumers to climb the [...]
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How TV Shows Can Captivate Audiences Before A Premiere with Experiential Marketing

Posted March 30th, 2015 by .

Categories: Experiential Marketing, PR Stunts.

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Experiential marketing in the entertainment industry
Have you ever stood around the water-cooler recounting the story lines from the previous night’s prime time? If your business is marketing for hit TV shows, you understand how audiences get connected to the characters and the stories in a very personal, often passionate way. They even [...]
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