Pop-Up Marketing Archives - dio USA experiential marketing agency

Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

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Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Week: CBD (California-based Dairy) Dispensary

Posted March 23rd, 2020 by .

Categories: CPG / Grocery Brands, Experience of the Week, Pop-Up Marketing, Sampling & Product Demonstrations, Uncategorized.

Tags: ,

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

Posted February 4th, 2020 by .

Categories: Experiential Marketing, Pop-Up Marketing, Uncategorized.

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experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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Pop-Up Glow Lounge Popular Attraction during Baylor University’s Diadeloso

Posted June 18th, 2019 by .

Categories: Campus Activations, Event Marketing, Gen-Z Marketing, Newsroom, Pop-Up Marketing.

Experiencing Diadeloso 2019 Every spring since 1932, Waco, Texas’s own Baylor University gives their students the gift of a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” [...]
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Brand Experiences in NYC: Cadillac, IBM and Samsung

Posted May 10th, 2017 by .

Categories: Experiential Marketing, Pop-Up Marketing, Retailtainment, Sampling & Product Demonstrations, Virtual Reality / Augmented Reality.

VR Roller Coaster Ride
A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.
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Experience of the Week: Disappearing Floors

Posted May 22nd, 2015 by .

Categories: Experience of the Week, Pop-Up Marketing, PR Stunts.

experiential marketing video
This experiential marketing campaign took place in Korea, but the “Never Stop Exploring” adventure and emotion comes through in this video no matter what language you speak. The North Face gave shoppers a sudden challenge when the floor retracted, forcing consumers to climb the [...]
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The 6 Best Experiential Marketing Ideas for Retailers

Posted April 20th, 2015 by .

Categories: Digital / Social Media Integrations, Experiential Marketing, Pop-Up Marketing, Retailtainment.

Tags: , ,

field marketing
Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]
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