10 Tips for Selecting an Experiential Marketing Agency:
1. Review the agency's portfolio of work.
2. Ask for references.
3. Understand the agency's specialties.
4. Talk about strategy.
5. Is the agency pitching before understanding?
6. Ask about integration.
7. Know their in-house work [...]
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.
While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.
Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.
You know why you should craft a customized brand experience for your audience: engagement. Delivering a memorable, meaningful and multi-sensory experience for your brand will be a valuable endeavor. The experience will share your brand story in a compelling way, generate content and drive [...]
How to plan your product launch with experiential marketing:
1. DEFINE OBJECTIVES
2. BUILD PRE-LAUNCH SUSPENSE
3. TIME THE PRODUCT LAUNCH EVENT RIGHT
4. DISTRIBUTE CREATIVE INVITATIONS
5. SELECT THE BEST SPACE
6. TRAIN STAFF EXPERTLY
7. USE SUBSTANTIAL BRANDING
10 Tips for Scalable Experiential Marketing Strategies - dio
1. Make it mobile
2. Design for growth
3. Produce easily replicable ideas
4. Integrate digital advertising
5. Amplify with social media
6. Consider all other touch-points
7. Scale marketing data
8. Create [...]
CHOOSING A BRAND PARTNER Many brands have found success in experiential marketing activations by leveraging brand partnerships. Big or small, brands who can engage the right target audience better together than on their own often make great partners. Some smaller brands discover this is a [...]