Grocery. Beverage. Personal care. Over-the-counter. Household cleaners. If you’re working in CPG marketing, or marketing for a product in the consumer packaged goods (GPG) industry, then you should be incorporating brand experiences into the mix. Go to a big box store, and you’ll be [...]
Every spring since 1932, Baylor University has given their students a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” On-campus events included a petting zoo, airbrush tattoos, food [...]
When all five senses are working together brilliantly, someone may naturally develop an intuitive power to understand and experience things around them in ways they haven’t before. Participants at your brand experience perceive your brand better; they have a new keen understanding of your brand.
Experiential Marketing: Interactive, Engaging, Memorable, Share-Worthy. Brand experiences cut through the clutter and involve a consumer to build more direct connections. We’ve always said that what we do is “meaningful,” …but is it always? To what extent? This article [...]
Taste in experiential marketing is a sense that's hard to resist! In today’s culture of food and flavor, the rich and pleasurable gustatory experience happens when taste merges with the other senses. Flavorful experiences are available to many brands, not just food brands.
There are 16 million students enrolled in U.S. colleges. This Gen-Z group, ages 18 – 24, is a priority for many marketers. Brands are vying for the love of the newest shopper generation. College marketing programs allow brands to connect and engage with the college student demo. Daunting [...]
There is science behind why touch matters. Brand-in-hand campaigns are not new or revolutionary. Even brands with intangible products should consider the power of tactile engagements. Touch in experiential marketing is important for many types of brands and companies.
I’m a female in my 30s, and despite the fact that I just admitted my age, I’m feeling happy right now – writing to you. Just as Bryant was happy when he recorded the Feature Friday tip talking about facial detection measurements (see below). Facial detection cameras collect [...]
Does experiential marketing fit into your B2B marketing plan? Experiential marketing for B2B marketers enhances your core messaging and strengthens client relationships. However, the objectives of a B2B experiential marketing plan must consider the business buying model. After all, the first [...]
Don't overlook your brand's aroma. Smell in experiential marketing - and at other touch points in the consumer journey - can enhance the memory and deepen the understanding of the brand. Don't just leave scent marketing to food and fragrance brands. It's something that all marketers should [...]