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Festivals or Owned Events? An Experiential Marketing Quandary

Posted December 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sponsorship Activation.

You know why you should craft a customized brand experience for your audience: engagement. Delivering a memorable, meaningful and multi-sensory experience for your brand will be a valuable endeavor. The experience will share your brand story in a compelling way, generate content and drive [...]

Product launches done right, the experiential marketing way

Posted December 4th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

Tags:

product launches
How to plan your product launch with experiential marketing: 1. DEFINE OBJECTIVES 2. BUILD PRE-LAUNCH SUSPENSE 3. TIME THE PRODUCT LAUNCH EVENT RIGHT 4. DISTRIBUTE CREATIVE INVITATIONS 5. SELECT THE BEST SPACE 6. TRAIN STAFF EXPERTLY 7. USE SUBSTANTIAL BRANDING 8. [...]

Experiential Marketing for Causes

Posted September 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing.

#MODImagines Nonprofit Marketing Experiential Activation
Nonprofit marketing can be challenging, but it's an essential part of your growth and prosperity. Raising awareness for your cause and the funds needed to fight that cause rely on the power of marketing. Here we uncover why nonprofits benefit from live events and brand activations. We give you [...]

11 Tips for a Successful Mobile Marketing Tour

mobile tour
Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!

Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

Tags: , , , , ,

press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]

4 Examples of Event Technology, as Seen at EXHIBITORLIVE 2016

Craig Lehmann attends ExhibitorLIVE
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.

Experiential Marketing Outperforms at Summer Music Festivals

Posted June 22nd, 2015 by .

Categories: Event Marketing, Experiential Marketing, Millennial Marketing.

Tags: ,

Music Festival Marketing
Music festivals give brands the chance to engage with consumers in new and interactive ways: pop-up booths, product sampling and through brand ambassadors. // Nicole Larrauri, Managing Partner, EGC Group Music Festival Marketing It’s officially summer, and music (and other seasonal) [...]

Spring Break and Experiential Marketing

Posted March 12th, 2015 by .

Categories: Event Marketing, Experiential Marketing, Millennial Marketing.

Tags:

Spring Break
If you're targeting 18-24 year olds, Spring Break marketing can deliver strong reach and build relationships with your top consumers. And what's more, with social media integration, an experiential campaign can become more viral than the initial event impressions. Learn how some big brands have [...]

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