Event Marketing Archives - dio USA experiential marketing agency

Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Posted December 11th, 2019 by .

Categories: CPG / Grocery Brands, Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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Design Your Brand Experience for Instagram Marketing

Posted September 25th, 2019 by .

Categories: Digital / Social Media Integrations, Event Marketing, Experiential Marketing, Marketing Strategy.

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Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]
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Pop-Up Glow Lounge Popular Attraction during Baylor University’s Diadeloso

Posted June 18th, 2019 by .

Categories: Campus Activations, Event Marketing, Gen-Z Marketing, Newsroom, Pop-Up Marketing.

Experiencing Diadeloso 2019 Every spring since 1932, Waco, Texas’s own Baylor University gives their students the gift of a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” [...]
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Festivals or Owned Events? An Experiential Marketing Quandary

Posted December 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sponsorship Activation.

You know why you should craft a customized brand experience for your audience: engagement. Delivering a memorable, meaningful and multi-sensory experience for your brand will be a valuable endeavor. The experience will share your brand story in a compelling way, generate content and drive [...]
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Product launches done right, the experiential marketing way

Posted December 4th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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product launches
How to plan your product launch with experiential marketing: 1. DEFINE OBJECTIVES 2. BUILD PRE-LAUNCH SUSPENSE 3. TIME THE PRODUCT LAUNCH EVENT RIGHT 4. DISTRIBUTE CREATIVE INVITATIONS 5. SELECT THE BEST SPACE 6. TRAIN STAFF EXPERTLY 7. USE SUBSTANTIAL BRANDING 8. [...]
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Experiential Marketing for Causes

Posted September 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing.

#MODImagines Nonprofit Marketing Experiential Activation
Nonprofit marketing can be challenging, but it's an essential part of your growth and prosperity. Raising awareness for your cause and the funds needed to fight that cause rely on the power of marketing. Here we uncover why nonprofits benefit from live events and brand activations. We give you [...]
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What’s the Value of Experiential Marketing?

Posted July 31st, 2018 by .

Categories: Event Marketing, Experiential Marketing, Marketing Strategy.

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value of experiential marketing
Brands need to better understand the value of experiential marketing. It's not always the short-term effects that should be measured. Brand experiences develop perception, generate content and earned media and can become a new revenue stream. Experiential marketing can tie directly to your [...]
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11 Tips for a Successful Mobile Marketing Tour

Posted September 19th, 2017 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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mobile tour
Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!
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Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

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press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]
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4 Examples of Event Technology, as Seen at EXHIBITORLIVE 2016

Posted March 10th, 2016 by .

Categories: Digital / Social Media Integrations, Event Marketing, Trade Shows, Virtual Reality / Augmented Reality.

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Craig Lehmann attends ExhibitorLIVE
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.
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