CPG / Grocery Brands Archives - dio USA experiential marketing agency

Experience of the Week: CBD (California-based Dairy) Dispensary

Posted March 23rd, 2020 by .

Categories: CPG / Grocery Brands, Experience of the Week, Pop-Up Marketing, Sampling & Product Demonstrations, Uncategorized.

Tags: ,

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Posted December 11th, 2019 by .

Categories: CPG / Grocery Brands, Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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100 Coconuts Brand Activation at iHeartRadio Music Festival

Posted November 5th, 2019 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Sponsorship Activation.

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This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival. This one-day sampling event stirred excitement and generated brand awareness among festival attendees. Our fully turnkey support of this brand activation included: Fully branding an [...]
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Cannabis Marketing: The Emerging CBD CPG Product Industry

Posted July 17th, 2019 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Marketing Strategy, Sampling & Product Demonstrations.

This year, we’ve become ingrained into the world of cannabis marketing. Our Chill program has had street teams on the ground in California five to seven days a week for the past six months. Needless to say, we’ve learned a lot. As a concierge delivery service, Chill has been a great [...]
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CPG Marketing with Brand Experiences

Posted June 25th, 2019 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Sampling & Product Demonstrations.

Grocery. Beverage. Personal care. Over-the-counter. Household cleaners. If you’re working in CPG marketing, or marketing for a product in the consumer packaged goods (GPG) industry, then you should be incorporating brand experiences into the mix. Go to a big box store, and you’ll be [...]
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CPG Brands Benefit from Experiential Marketing

Posted September 4th, 2018 by .

Categories: CPG / Grocery Brands, Millennial Marketing, Sampling & Product Demonstrations.

Orbit Gum Sampling Activation
It's critical to connect personally with consumers in today's marketing landscape. Brands who do are able to create communities of fans who are not only loyal but who talk about their brand positively to friends and family. This is especially important for CPG brands.
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Mass Food Sampling Programs Create Product Trial Opportunities, Trigger Sales

Posted December 22nd, 2017 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Sampling & Product Demonstrations.

Tags: ,

mass food sampling activation
For CPG brands, product sampling is nothing new. But it continues to have relevancy in today's marketplace. Sampling is being reinvented into brand experiences. Experiences which connect the consumer more deeply to your brand, generate product trial, trigger immediate sales and build brand [...]
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Chobani Greek Yogurt: A Success Story in Experiential Marketing

Posted June 16th, 2016 by .

Categories: CPG / Grocery Brands, Experiential Marketing.

Chobani Experiential Marketing
At the Chobani Keynote, Peter McGuinness, Chief Marketing Officer of Chobani shared the company’s story and values – and showed exactly how incorporating that into their marketing makes them the most popular Greek yogurt company in the US.
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High Tech, High Touch – Experiential Marketing in the Age of Technology

Posted June 8th, 2016 by .

Categories: CPG / Grocery Brands, Experiential Marketing.

personal touch marketing
During an educational session at Experiential Marketing Summit (EMS), Lovin and Krieger went over some things to consider when creating an experience. If something is high tech, it should definitely include a high touch element to make it interactive or engaging in some way. Also, it is [...]
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Human Experiences and Emotional Connections Win

Posted May 11th, 2016 by .

Categories: CPG / Grocery Brands, Experiential Marketing, Newsroom.

Adam Carter, Pepsi at EMS 2016
Our Recap of Experiential Marketing Summit 2016 (EMS) By SHARI MAHER, VP National Accounts In today’s marketplace, it is clear that brands can’t just “advertise” to the masses anymore. The number of impressions, GRPs, CPMs and other quantitative metrics once determined ROI but not anymore. To [...]
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