This year, we’ve become ingrained into the world of cannabis marketing. Our Chill program has had street teams on the ground in California five to seven days a week for the past six months. Needless to say, we’ve learned a lot. As a concierge delivery service, Chill has been a great [...]
Grocery. Beverage. Personal care. Over-the-counter. Household cleaners. If you’re working in CPG marketing, or marketing for a product in the consumer packaged goods (GPG) industry, then you should be incorporating brand experiences into the mix. Go to a big box store, and you’ll be [...]
It's critical to connect personally with consumers in today's marketing landscape. Brands who do are able to create communities of fans who are not only loyal but who talk about their brand positively to friends and family.
This is especially important for CPG brands.
For CPG brands, product sampling is nothing new. But it continues to have relevancy in today's marketplace. Sampling is being reinvented into brand experiences. Experiences which connect the consumer more deeply to your brand, generate product trial, trigger immediate sales and build brand [...]
At the Chobani Keynote, Peter McGuinness, Chief Marketing Officer of Chobani shared the company’s story and values – and showed exactly how incorporating that into their marketing makes them the most popular Greek yogurt company in the US.
During an educational session at Experiential Marketing Summit (EMS), Lovin and Krieger went over some things to consider when creating an experience. If something is high tech, it should definitely include a high touch element to make it interactive or engaging in some way. Also, it is [...]
Our Recap of Experiential Marketing Summit 2016 (EMS) By SHARI MAHER, VP National Accounts In today’s marketplace, it is clear that brands can’t just “advertise” to the masses anymore. The number of impressions, GRPs, CPMs and other quantitative metrics once determined ROI but not anymore. To [...]
"Sampling is key to the success of moving product quickly in the field but goes much deeper than just getting the brand into the consumers' hands," VP National Field Marketing Rick Pace explains. "Sampling product boosts brand awareness while giving consumers a unique experience that hones in [...]
We’re basically bringing together art and food, and I think there is something in common between the two: emotions. – Chef Andrea Oschetti When your Facebook news feed is filled with one meal photo after another, it’s clear to see: Americans love food. Pictures of food. Eating [...]