Campus Activations Archives - dio USA experiential marketing agency

Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Posted July 8th, 2020 by .

Categories: Campus Activations, Experience of the Month, Gen-Z Marketing, PR Stunts, Sampling & Product Demonstrations.

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Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Pop-Up Glow Lounge Popular Attraction during Baylor University’s Diadeloso

Posted June 18th, 2019 by .

Categories: Campus Activations, Event Marketing, Gen-Z Marketing, Newsroom, Pop-Up Marketing.

Experiencing Diadeloso 2019 Every spring since 1932, Waco, Texas’s own Baylor University gives their students the gift of a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” [...]
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College Marketing: On- and Off-Campus Activations Engage 18-24 Year-Olds

Posted May 14th, 2019 by .

Categories: Campus Activations, Experiential Marketing, Gen-Z Marketing, Marketing Strategy.

college marketing
There are 16 million students enrolled in U.S. colleges. This Gen-Z group, ages 18 – 24, is a priority for many marketers. Brands are vying for the love of the newest shopper generation. College marketing programs allow brands to connect and engage with the college student demo. Daunting [...]
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