Experiential Marketing Archives - dio USA experiential marketing agency

Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

Evolving Events in a Transforming World

Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]

Experience of the Month: Oddbird Most Socially-Distant Restaurant

Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

Exploring Virtual Experiential Marketing (VEM)

Actual brand-to-consumer, person-to-person interactions reign supreme, but let's face it, that doesn't look like it's going to be a viable option too soon. Let's talk about virtual experiential marketing (VEM) and what we know so far and how this model can be applied to evolve your marketing [...]

Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

Tags:

COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]

Experience of the Week: CBD (California-based Dairy) Dispensary

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

Tags: ,

Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

100 Coconuts Brand Activation at iHeartRadio Music Festival

This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival. This one-day sampling event stirred excitement and generated brand awareness among festival attendees. Our fully turnkey support of this brand activation included: Fully branding an [...]

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