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11 Tips for a Successful Mobile Marketing Tour

Putting together a mobile marketing tour is a long, multifaceted process that requires a talented team to make it a success. Here are our top 10 tips (plus a bonus tip) for planning a successful mobile marketing tour!

Take Your Press Event to the Next Level, Think Experiential Marketing

Posted September 12th, 2017 by .

Categories: Event Marketing, PR Stunts.

Tags: , , , , ,

press event
Press events are still an essential part of your overall marketing strategy. Whether it's to launch a new product, roll out a new seasonal line, merge brands or make a large company announcement, you want to attract respected members of the media and your industry who have the power to reach [...]

Top 7 Examples of Experiential Trade Show Marketing

Posted August 22nd, 2017 by .

Categories: Trade Shows.

The best way to stand out at a trade show is to have a booth that is different, exciting and interesting! Having a unique experience is key. We picked out some brands who went above and beyond handing out free pens, and really impressed with their experiential trade show marketing.

Bridge the Generation Gap with Experiential Marketing

Posted August 8th, 2017 by .

Categories: Experiential Marketing, Millennial Marketing.

While each generation has different characteristics, experiential marketing is an effective way to reach consumers at any age.

Top Ten Experiential Examples for Travel

Posted August 1st, 2017 by .

Categories: Experiential Marketing, Tourism.

We've picked out 10 of our favorite examples of experiential marketing for travel - from airlines to hotels, these travel industry members are doing it right!

Your Love of the Outdoors Makes Your Trade Show Travel Exhibit Even Better

Posted July 25th, 2017 by .

Categories: Experiential Marketing, Tourism, Trade Shows.

Experiential marketing for trade shows is like the chocolate and marshmallow part of a s’more. Without it, the graham cracker (or trade show) would be bland, boring and completely forgettable. Trade shows are all about the audience experience – and did you know that your love for the outdoors [...]

Why Great Photography Falls Short in Promoting a Travel Experience

Posted June 20th, 2017 by .

Categories: Experiential Marketing, Tourism.

Photographs alone can fall flat in travel marketing, but can supplement a more dimensional and memorable experiential campaign.

Create FOMO with Experiential Marketing

Posted June 13th, 2017 by .

Categories: Experiential Marketing, Millennial Marketing, Social Media Integration.

Experiential marketing creates experiences like these that people don’t want to miss out on – while also making a brand more noticeable and creating very shareable, attention-grabbing social media content.

It’s “Plane” and Simple – Personal Travel Benefits Your Tourism Marketing Career

Posted May 30th, 2017 by .

Categories: Tourism.

Tags: ,

Plane Travel
Travel and tourism marketers have a lot to gain from taking a voyage away from work, from personal benefits that can make you a better worker, to new ideas for brands.

Brand Experiences in NYC: Cadillac, IBM and Samsung

VR Roller Coaster Ride
A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.

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