What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

Tags: ,

Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

100 Coconuts Brand Activation at iHeartRadio Music Festival

This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival. This one-day sampling event stirred excitement and generated brand awareness among festival attendees. Our fully turnkey support of this brand activation included: Fully branding an [...]

Top 16 Experiential Marketing Examples for Tourism & Travel Brands [Videos]

Posted October 28th, 2019 by .

Categories: Experiential Marketing, Tourism.

We've picked out 10 of our favorite examples of experiential marketing for travel - from airlines to hotels, these travel industry members are doing it right!

Top 5 Experiential Tourism Marketing Ideas for the Travel & Destination Industry

Posted October 25th, 2019 by .

Categories: Experiential Marketing, Tourism.

The Montana Mercantile Tour visited Chicago and Minneapolis, now entering Seattle, to boost tourism to big sky country.
The top 5 experiential strategies for tourism marketing: 1. Scavenger hunts 2. Adventure stunts 3. Music 4. Pop-up activations 5. Virtual reality

Experiential Marketing for Small Business

Posted October 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags:

Lavish parties. Huge music festivals. Bungee jumping from space. Those aren’t the only types of brand experiences. The definition of experiential marketing is to engage an audience through interactive experiences. It’s about immersing the consumer in a way that creates stronger [...]

Top 10 Examples of Experiential Trade Show Marketing

Posted October 8th, 2019 by .

Categories: Experiential Marketing, Trade Shows.

The best way to stand out at a trade show is to have a booth that is different, exciting and interesting! Having a unique experience is key. We picked out some brands who went above and beyond handing out free pens, and really impressed with their experiential trade show marketing.

Design Your Brand Experience for Instagram Marketing

Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]

Digital Marketing and Experiential Marketing: An Integrated Strategy

Posted September 10th, 2019 by .

Categories: Digital / Social Media Integrations, Experiential Marketing, Marketing Strategy.

digital marketing and experiential marketing
Digital marketing and experiential marketing should go hand-in-hand. We've seen greater successes when marketing is integrated. We recommend a digital strategy for every experiential marketing plan. Ways these two marketing disciplines can work together to maximize your results include: Data [...]

Trade Show Booth Design Options

Posted August 28th, 2019 by .

Categories: Experiential Marketing, Trade Shows.

Rule #1: Your trade show booth design must be second to your trade show booth experience. Rule #2: There are no other rules. Your trade show booth design is fully scalable and customizable. Rule #3: Rule #2 may have been a lie. Check with your exhibition for size/height and any other [...]

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