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10 Tips to Properly Vet an Experiential Marketing Agency

Posted February 19th, 2019 by .

Categories: Experiential Marketing.

selecting an experiential marketing agency
10 Tips for Selecting an Experiential Marketing Agency: 1. Review the agency's portfolio of work. 2. Ask for references. 3. Understand the agency's specialties. 4. Talk about strategy. 5. Is the agency pitching before understanding? 6. Ask about integration. 7. Know their in-house work [...]

The Sense of Sound in Experiential Marketing Activations

Posted February 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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sense of sound in experiential marketing
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.

How to Bring Marketing In-House

Posted February 5th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

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in-house marketing
While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.

The Science of Sight in Experiential Marketing Design

Posted January 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.

Marketing Fleet: Driving Success with Experiential Marketing Vehicles

Posted January 16th, 2019 by .

Categories: Experiential Marketing.

experiential marketing vehicles
When selecting the experiential marketing vehicles for your event or mobile tour, consider: 1. Function 2. Size 3. Brand / Aesthetics

Experiential Marketing is the Biggest Marketing Prediction of 2019

Posted January 8th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

Experiential marketing continues to be a leading marketing trend in 2019. We make predictions for how experiential marketing in 2019 may look, including PR, personalization and purpose.

Festivals or Owned Events? An Experiential Marketing Quandary

Posted December 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sponsorship Activation.

You know why you should craft a customized brand experience for your audience: engagement. Delivering a memorable, meaningful and multi-sensory experience for your brand will be a valuable endeavor. The experience will share your brand story in a compelling way, generate content and drive [...]

Product launches done right, the experiential marketing way

Posted December 4th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

Tags:

product launches
How to plan your product launch with experiential marketing: 1. DEFINE OBJECTIVES 2. BUILD PRE-LAUNCH SUSPENSE 3. TIME THE PRODUCT LAUNCH EVENT RIGHT 4. DISTRIBUTE CREATIVE INVITATIONS 5. SELECT THE BEST SPACE 6. TRAIN STAFF EXPERTLY 7. USE SUBSTANTIAL BRANDING 8. [...]

10 Tips for Scalable Experiential Marketing Strategies

Posted November 27th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

scalability of experiential marketing
10 Tips for Scalable Experiential Marketing Strategies - dio 1. Make it mobile 2. Design for growth 3. Produce easily replicable ideas 4. Integrate digital advertising 5. Amplify with social media 6. Consider all other touch-points 7. Scale marketing data 8. Create [...]

Brand Partnerships Enable Experiential Marketing Collaborations

Posted November 20th, 2018 by .

Categories: Experiential Marketing, Marketing Strategy.

brand partnerships
CHOOSING A BRAND PARTNER Many brands have found success in experiential marketing activations by leveraging brand partnerships. Big or small, brands who can engage the right target audience better together than on their own often make great partners. Some smaller brands discover this is a [...]

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