Top 10 Examples of Experiential Trade Show Marketing

Posted October 8th, 2019 by .

Categories: Experiential Marketing, Trade Shows.

The best way to stand out at a trade show is to have a booth that is different, exciting and interesting! Having a unique experience is key. We picked out some brands who went above and beyond handing out free pens, and really impressed with their experiential trade show marketing.

Design Your Brand Experience for Instagram Marketing

Instagrammable event tips
In today's selfie era, how do you make your event Instagrammable? Here are our 10 tips to making your brand experience Instagrammable: 1- Visual design 2- Emotional appeal 3- Incorporate subtle branding 4- Encourage sharing 5- Recruit influencers 6- Engage in realtime 7- Media [...]

Digital Marketing and Experiential Marketing: An Integrated Strategy

Posted September 10th, 2019 by .

Categories: Digital / Social Media Integrations, Experiential Marketing, Marketing Strategy.

digital marketing and experiential marketing
Digital marketing and experiential marketing should go hand-in-hand. We've seen greater successes when marketing is integrated. We recommend a digital strategy for every experiential marketing plan. Ways these two marketing disciplines can work together to maximize your results include: Data [...]

Trade Show Booth Design Options

Posted August 28th, 2019 by .

Categories: Experiential Marketing, Trade Shows.

Rule #1: Your trade show booth design must be second to your trade show booth experience. Rule #2: There are no other rules. Your trade show booth design is fully scalable and customizable. Rule #3: Rule #2 may have been a lie. Check with your exhibition for size/height and any other [...]

Cannabis Marketing: The Emerging CBD CPG Product Industry

This year, we’ve become ingrained into the world of cannabis marketing. Our Chill program has had street teams on the ground in California five to seven days a week for the past six months. Needless to say, we’ve learned a lot. As a concierge delivery service, Chill has been a great [...]

Multi-Sensory Marketing: Brand Experiences Activate the 5 Senses

Posted July 16th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Multi-Sensory Marketing
Marketers seek emotional, personal connections with their audiences. You want to personify your brand and be remembered in a specific way. Thus, a growing trend in the marketing industry is multi-sensory marketing: using the senses to create a deeper experience for the consumer. Sensory [...]

CPG Marketing with Brand Experiences

Grocery. Beverage. Personal care. Over-the-counter. Household cleaners. If you’re working in CPG marketing, or marketing for a product in the consumer packaged goods (GPG) industry, then you should be incorporating brand experiences into the mix. Go to a big box store, and you’ll be [...]

Pop-Up Glow Lounge Popular Attraction during Baylor University’s Diadeloso

Posted June 18th, 2019 by .

Categories: Campus Activations, Event Marketing, Gen-Z Marketing, Newsroom, Pop-Up Marketing.

Every spring since 1932, Baylor University has given their students a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” On-campus events included a petting zoo, airbrush tattoos, food [...]

The 6th Sense in Experiential Marketing

Posted June 11th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

clairvoyance
When all five senses are working together brilliantly, someone may naturally develop an intuitive power to understand and experience things around them in ways they haven’t before. Participants at your brand experience perceive your brand better; they have a new keen understanding of your brand.

Elevate Experiential Marketing to Meaningful Experiential Marketing

Posted May 28th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Experiential Marketing: Interactive, Engaging, Memorable, Share-Worthy. Brand experiences cut through the clutter and involve a consumer to build more direct connections. We’ve always said that what we do is “meaningful,” …but is it always? To what extent? This article [...]

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