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Festivals or Owned Events? An Experiential Marketing Quandary

Posted December 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sponsorship Activation.

You know why you should craft a customized brand experience for your audience: engagement. Delivering a memorable, meaningful and multi-sensory experience for your brand will be a valuable endeavor. The experience will share your brand story in a compelling way, generate content and drive [...]

Product launches done right, the experiential marketing way

Posted December 4th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

Tags:

product launches
How to plan your product launch with experiential marketing: 1. DEFINE OBJECTIVES 2. BUILD PRE-LAUNCH SUSPENSE 3. TIME THE PRODUCT LAUNCH EVENT RIGHT 4. DISTRIBUTE CREATIVE INVITATIONS 5. SELECT THE BEST SPACE 6. TRAIN STAFF EXPERTLY 7. USE SUBSTANTIAL BRANDING 8. [...]

10 Tips for Scalable Experiential Marketing Strategies

Posted November 27th, 2018 by .

Categories: Experiential Marketing.

scalability of experiential marketing
10 Tips for Scalable Experiential Marketing Strategies - dio 1. Make it mobile 2. Design for growth 3. Produce easily replicable ideas 4. Integrate digital advertising 5. Amplify with social media 6. Consider all other touch-points 7. Scale marketing data 8. Create [...]

Brand Partnerships Enable Experiential Marketing Collaborations

Posted November 20th, 2018 by .

Categories: Experiential Marketing.

brand partnerships
CHOOSING A BRAND PARTNER Many brands have found success in experiential marketing activations by leveraging brand partnerships. Big or small, brands who can engage the right target audience better together than on their own often make great partners. Some smaller brands discover this is a [...]

Retail Relevancy: Keeping Up With the Digital Age

Posted November 13th, 2018 by .

Categories: Retailtainment.

Tags:

retail relevancy
BY GUEST CONTRIBUTOR AMIT ADLER, VP SALES AT UDIZINE Traditional brick-and-mortar retailers must consider how to remain relevant in today’s digital age. From laptops to smartphones and tablets, shoppers have never been more connected with American Internet usage rising dramatically in the last [...]

Understanding Your Experiential Marketing Campaign Report

Posted November 6th, 2018 by .

Categories: Experiential Marketing.

Tags: ,

experiential marketing campaign report
Once your brand activation wraps up, we provide an in-depth experiential marketing campaign report. This shows proof of performance and also offers quantitative data to aid in your campaign measurement. We provide an honest look into the success of your campaign to help you determine the real [...]

Brand Activation: Executing an Experiential Marketing Campaign

Posted October 30th, 2018 by .

Categories: Experiential Marketing.

brand discovery
Brand activations require: 1-Campaign Management 2-Audience Engagement 3-In-the-Field Adjustments 4-Client Communication 5-Earned Media Response

Brand Experience Development: Building an Experiential Marketing Campaign

Posted October 23rd, 2018 by .

Categories: Experiential Marketing.

brand discovery
During the experience development stage, we build your experiential marketing campaign. This is done with four steps: 1. Production 2. Logistics 3. Staffing 4. Final Touches

Testing an Experiential Marketing Concept Before Launch

Posted October 16th, 2018 by .

Categories: Experiential Marketing.

brand discovery
We affectionately call this "Show 'n Tell." It's where we show our concept and tell the story to our client. We also share our brand experience concept with survey respondents or focus group participants who provide further feedback before launch. The way we do this varies by campaign, by [...]

Experiential Marketing Concept and Ideation

Posted October 9th, 2018 by .

Categories: Experiential Marketing.

Tags: ,

brand discovery
During the ideation process to develop a new experiential marketing concept, there are five stages: 1. Individual Concepting 2. Team Brainstorming 3. Whiteboarding 4. Convergent Thinking 5. Problem Solving and Testing

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