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The Science of Touch in Experiential Marketing

Posted April 16th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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touch in experiential marketing
There is science behind why touch matters. Brand-in-hand campaigns are not new or revolutionary. Even brands with intangible products should consider the power of tactile engagements. Touch in experiential marketing is important for many types of brands and companies.

Facial Detection Cameras Enable Better Brand Activation Measurements

Posted April 2nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

I’m a female in my 30s, and despite the fact that I just admitted my age, I’m feeling happy right now – writing to you. Just as Bryant was happy when he recorded the Feature Friday tip talking about facial detection measurements (see below). Facial detection cameras collect [...]

Experiential Marketing for B2B Brands

Posted March 19th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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experiential marketing for B2B
Does experiential marketing fit into your B2B marketing plan? Experiential marketing for B2B marketers enhances your core messaging and strengthens client relationships. However, the objectives of a B2B experiential marketing plan must consider the business buying model. After all, the first [...]

The Sense of Smell in Experiential Marketing Campaigns

Posted March 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags: ,

smell in experiential marketing
Don't overlook your brand's aroma. Smell in experiential marketing - and at other touch points in the consumer journey - can enhance the memory and deepen the understanding of the brand. Don't just leave scent marketing to food and fragrance brands. It's something that all marketers should [...]

The Truth Behind Social Media Usage and Your Experiential Marketing Event

Posted March 5th, 2019 by .

Categories: Digital / Social Media Integrations, Experiential Marketing.

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social media usage
You already know that social media and experiential marketing complement each other. If you deliver an amazing experience to someone, they’re naturally going to want to share it with their friends. The global social media usage statistics show how much we rely on Facebook, Twitter, [...]

10 Tips to Properly Vet an Experiential Marketing Agency

Posted February 19th, 2019 by .

Categories: Experiential Marketing.

selecting an experiential marketing agency
10 Tips for Selecting an Experiential Marketing Agency: 1. Review the agency's portfolio of work. 2. Ask for references. 3. Understand the agency's specialties. 4. Talk about strategy. 5. Is the agency pitching before understanding? 6. Ask about integration. 7. Know their in-house work [...]

The Sense of Sound in Experiential Marketing Activations

Posted February 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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sense of sound in experiential marketing
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.

How to Bring Marketing In-House

Posted February 5th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

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in-house marketing
While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.

The Science of Sight in Experiential Marketing Design

Posted January 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.

Marketing Fleet: Driving Success with Experiential Marketing Vehicles

Posted January 16th, 2019 by .

Categories: Experiential Marketing.

experiential marketing vehicles
When selecting the experiential marketing vehicles for your event or mobile tour, consider: 1. Function 2. Size 3. Brand / Aesthetics

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