Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

Tags:

COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]

Experience of the Week: CBD (California-based Dairy) Dispensary

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

Tags: ,

Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

100 Coconuts Brand Activation at iHeartRadio Music Festival

This year, we had the opportunity to launch the 100 Coconuts brand activation at iHeartRadio Music Festival. This one-day sampling event stirred excitement and generated brand awareness among festival attendees. Our fully turnkey support of this brand activation included: Fully branding an [...]

Top 16 Experiential Marketing Examples for Tourism & Travel Brands [Videos]

Posted October 28th, 2019 by .

Categories: Experiential Marketing, Tourism.

We've picked out 10 of our favorite examples of experiential marketing for travel - from airlines to hotels, these travel industry members are doing it right!

Top 5 Experiential Tourism Marketing Ideas for the Travel & Destination Industry

Posted October 25th, 2019 by .

Categories: Experiential Marketing, Tourism.

The Montana Mercantile Tour visited Chicago and Minneapolis, now entering Seattle, to boost tourism to big sky country.
The top 5 experiential strategies for tourism marketing: 1. Scavenger hunts 2. Adventure stunts 3. Music 4. Pop-up activations 5. Virtual reality

Experiential Marketing for Small Business

Posted October 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags:

Lavish parties. Huge music festivals. Bungee jumping from space. Those aren’t the only types of brand experiences. The definition of experiential marketing is to engage an audience through interactive experiences. It’s about immersing the consumer in a way that creates stronger [...]

Top 10 Examples of Experiential Trade Show Marketing

Posted October 8th, 2019 by .

Categories: Experiential Marketing, Trade Shows.

The best way to stand out at a trade show is to have a booth that is different, exciting and interesting! Having a unique experience is key. We picked out some brands who went above and beyond handing out free pens, and really impressed with their experiential trade show marketing.

want to keep in touch?