Ikea’s Play Cafe pop-up activation took place for 12 days in Toronto with the goal to challenge conventional beliefs about mealtimes, hosting and entertaining. The Play Cafe allowed people to live large by shopping through NFC-enabled spoons, playing both analog and digital games and [...]
When you think Cheetos® by Frito-Lay, you may not immediately think…gourmet restaurant. But that’s exactly what this 3-day pop-up in New York City was! Food Network Celebrity Chef Anne Burrell created Cheetos-inspired menu items. She creatively found ways to re-imagine popular [...]
To position Hyundai as America’s car, it teamed up with the NFL. But to get to America’s hearts, it also launched its “Rolling with the Rookies” video series. During the series, Hyundai invited the famous cleat designer Marcus Rivero to meet four rookies and design a [...]
ESSENCE and Toyota teamed up to create a “Sensory Wonderland” to appeal to a specific audience with the “Afrofuturism” theme. Each room ignited a new sensation, which related to how one feels when you drive a new Camry. ESSENCE's Sensory Wonderland Mixes Music, [...]
To embody their new tagline, “Surprisingly Painless”, Esurance held events in 10 cities to make Monday a little less painful. From playing with puppies to free refreshments and a little pampering, this metaphoric brand experience helped consumers make the connection that insurance [...]
Water brand evian wanted to invite Londoners to live young while cheering them up on a cold, winter’s day. As the swings and seesaws were moving, they kinetically powered a snowfall. Watch the magic unfold: To create your own magical brand moments, give us a ring.
With celebrity influencers on site, Target created a pop-up playground at a Brooklyn park. The event featured a children’s runway show of the store’s new Cat & Jack line of clothing. To create a playground for your brand, say hello.
My Ottawa, the city’s tourism group, wanted to entice people of Toronto to come visit a place that’s anything but vanilla! This pop-up activation offered five funky ice cream flavors to represent the various experiences a visitor can enjoy while in Ottawa. Flavors represented [...]
To promote its new curbside delivery service, HEB created a fun tailgate experience. Those with the highest points scored gift cards! HEB Recap Video – UT vs USC on Vimeo. To create a pre-game brand activation, give us a call.