To celebrate Converse’s new One Star collection, they launched a hotel packed full of live entertainment and sensory experiences. The 6 main rooms within the hotel reflected the brand’s collection. Additional rooms provided relaxation areas, as well as workshops and DJ sets. The [...]
To extend the narrative of Westworld in the real world, HBO transformed a real-life ghost town into Sweet Water. They invited SXSW attendees to visit this old western town and interact with the show’s characters. Talk about immersive, experiential marketing! When you’re ready to [...]
RYOT Studio, a global, creative studio, brought experiential marketing to a B2B audience in a brave and imaginative way – the right way. RYOT Studio Tour from Swamp Motel on Vimeo. If you’re interested in creating a B2B experience with creativity and a little bit of guts, strike up [...]
Desperados Deep House threw an underwater party for 400 fans. The multi-sensory experience included 4.3 million litres of water and live music performances, which could be heard through cutting-edge SeaTREK diving technology. Check out the sub aqua sound system Desperados created here: [...]
Busch did a pop-up shop the only way that made sense to their brand: in the great outdoors. (Next to a live stream. Get it?!) By releasing clues on social media and generating buzz beforehand, they actually got a lot of people – some may say too many people – to search for their [...]
After considering insights about the target demo, Dove created an exclusive treehouse experience and fueled it with a social-driven media campaign. Take a peek at the results: To get your target demo tweeting, let’s put our heads together.
Cotton Incorporated condensed a full fashion show into a scroll-able, shop-able 60-second mobile experience. The event became interactive content, which was also supported by point-of-sale displays across Bloomingdale’s stores. To use events to generate strategic marketing content, [...]