Experience of the Week: CapitalOne’s Jingle Ball Activation

Posted September 6th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To enhance their iHeart Radio Jingle Ball presenting sponsorship, Capital One created unique experiences for their cardholders. This included VIP parties, meet and greet opportunities with musicians, exclusive performances and on-stage appearances. There was also a Capital One press room and [...]

Experience of the Week: Swedish Fish Selfies

Posted August 30th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Mondelez partnered with various aquariums across the U.S. to bring a fun Swedish Fish engagement to families. The partnership enhanced the guest experience and made a splash in renewing brand relevance. Create a swimmingly sweet brand experience of your own; let’s get started.

Experience of the Week: Nothing But the Fruit

Posted August 23rd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To launch a brand that’s natural and vibrant, Welch’s created a tasting room in a location that mimicked its brand soul. With snack sommeliers to guide the way, visitors to the tasting room sampled the product’s ingredients, found pairings that resonated well and enjoyed [...]

Experience of the Week: Mixed Reality Press Conference

Posted August 16th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
For the International Motor Show, Lexus created a pioneering on-demand press conference that used mixed reality glasses. Take a peek at how Lexus demonstrated their core values, which peaked their earned media. To discover innovative ways to speak to your media audience and peak the positive [...]

Experience of the Week: Ford Bullitt Film

Posted August 9th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To launch the 2019 Ford Mustang Bullitt, Ford found the original Mustang Bullitt driven by Steve McQueen in the film, Bullitt. Juxtaposed next to each on the auto show floor, these two cars were cool enough. But, Ford made it cooler to inspire shareable moments for auto enthusiasts. So they [...]

Experience of the Week: Farewell Yellow Brick Road

Posted August 2nd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Using technology, this virtual reality experience connects fans emotionally to the life and music of Elton John. Wonder what it would have been like to see Elton play at the Troubadour? Or to watch his LA Dodgers performance? Wonder no more. ELTON JOHN FAREWELL YELLOW BRICK ROAD LAUNCH EVENT [...]

Experience of the Week: Cheerios Moments of Good

Posted July 26th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Cheerios delivered a million moments of good through unexpected, interactive pop-up events and experiences that gave back to local communities. Not only were these moments good, they were also sharable. And heartfelt! To deliver heartfelt moments of your own, please reach out.

Experience of the Week: Zombie Invasion

Posted July 19th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To remind Walgreens that cigarettes don’t belong in pharmacies, the Truth initiative staged a protest of zombie proportions. This activist-inspired activation grabbed attention and also served as content to spread the word. To unleash your own street team, let’s get started.

Experience of the Week: Be an Outsider

Posted July 12th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
L.L. Bean opened a unique pop-up co-working space…outdoors. People are happier and more productive when they work outside, so L.L. Bean created a a space for outsiders to do just that. It encouraged people to leave their offices and spend time taking calls or hosting meetings amongst [...]

Experience of the Week: Coca-Cola Isolated Taste Test

Posted July 5th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Coca-Cola built 18 isolated taste tanks and set off across the U.S., visiting 105 cities with 236 mobile tour stops. At these experiences, 600,000 people sampled the new Coke Zero Sugar product in isolation. The science behind this stunt suggests that the sense of taste will be heightened when [...]

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