When the Super Bowl takes place in Minneapolis, you know people will be looking for a cozy spot nearby to warm up! Target hit the mark with the Bullseye Lodge. Let’s put our heads together and craft an experiential marketing campaign that hits the bullseye for your brand.
To celebrate the 40th anniversary of Hamburger Helper, Lefty – the brand’s iconic mascot – celebrated a multicultural and memorable birthday bash in Brooklyn, NY. Want to throw a branded bash of your own? Let’s start party planning.
Arby’s has the meats. And to celebrate the carnivores in their life, they created sweats…featuring the meats. This takes surprise and delight to a whole new level. Here’s how Arby’s brought home the bacon (and a lot of earned media) this past holiday season: Arby's [...]
Yummmm, tacos. Don’t let the title distract you – it’s not lunchtime yet. But, do check out how Taco Bell and Forever 21 launched their new partnership and line of Taco Bell-inspired merchandise at a runway show in LA. Of course, the Taco Bell Truck was there to keep [...]
During Coachella, American Express entertained their card members at the Platinum House. This pop-up featured live music performances, tasty food and drink, SoulCycle classes, a swimwear shop and even free crystal readings. Brian Kelly, aka The Points Guy, gives us an insider tour: As [...]
To reveal the new features in Activision’s Destiny 2 game, the brand hosted a special event. They creatively packaged up unique invitations for everyone in the gaming and media industries. The event featured an hour-long keynote and then offered attendees unique experiences within their [...]
With this pop-up activation, Under Armour celebrates women and works to close the gender gap. Amanda Brooks, an empowered female athlete, gives us the inside look: We can bring your pop-up shop to life. Let’s talk.
Deep Eddy Vodka converted a trailer for their Dive In Tour, making stops at beaches and festivals. Their Betty’s served up cocktails, as friends shared a toast with their new favorite Vodka brand. Let’s get your brand’s mobile tour rolling; just say go!
Cheers! Dewar’s mobile tour took a custom-built mobile emporium on the road, stopping at key events and locations including Pitchfork Music Festival. To get your brand’s mobile tour on the road, let’s start the creation engines.
When Uber launched its VISA partnership, they invited their power users to a unique, elevated dining experience featuring one of NYC’s premier chefs who served neighborhood-inspired meals. Enjoy a taste: Source: Uber Ride and Dine on Vimeo. When you want to treat your frequent customers, [...]