Experience of the Week: UA’s Curry 4 Drone Drop

Posted October 11th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Under Armour changed the game – by releasing a new shoe via drones. Take a look: For a creative and interactive product release of your own, let’s start brainstorming creative concepts.

Experience of the Week: Dove Men+Care’s Elements Treehouse

Posted October 4th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
After considering insights about the target demo, Dove created an exclusive treehouse experience and fueled it with a social-driven media campaign. Take a peek at the results: To get your target demo tweeting, let’s put our heads together.

Experience of the Week: 60-Second Fashion Show

Posted September 27th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Cotton Incorporated condensed a full fashion show into a scroll-able, shop-able 60-second mobile experience. The event became interactive content, which was also supported by point-of-sale displays across Bloomingdale’s stores. To use events to generate strategic marketing content, [...]

Experience of the Week: Closer Than Courtside

Posted September 20th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
PepsiCo wanted to tap into the off-court culture for their Mountain Dew Kickstart brand. This multi-floor and multifaceted experience took the love of basketball closer to courtside for fans. With a partnership with entertainers and NBA players, the pop-up studio pumped out live programming and [...]

Experience of the Week: The UpSkill Project

Posted September 13th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Lowe’s expert craftsmen visited more than 200 homeowners across 40 U.S. cities to teach DIY skills. The UpSkill Project focuses on the human side of home improvement, giving homeowners the skills and confidence they need to make their houses homes. To inspire your customer base, [...]

Experience of the Week: CapitalOne’s Jingle Ball Activation

Posted September 6th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To enhance their iHeart Radio Jingle Ball presenting sponsorship, Capital One created unique experiences for their cardholders. This included VIP parties, meet and greet opportunities with musicians, exclusive performances and on-stage appearances. There was also a Capital One press room and [...]

Experience of the Week: Swedish Fish Selfies

Posted August 30th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Mondelez partnered with various aquariums across the U.S. to bring a fun Swedish Fish engagement to families. The partnership enhanced the guest experience and made a splash in renewing brand relevance. Create a swimmingly sweet brand experience of your own; let’s get started.

Experience of the Week: Nothing But the Fruit

Posted August 23rd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To launch a brand that’s natural and vibrant, Welch’s created a tasting room in a location that mimicked its brand soul. With snack sommeliers to guide the way, visitors to the tasting room sampled the product’s ingredients, found pairings that resonated well and enjoyed [...]

Experience of the Week: Mixed Reality Press Conference

Posted August 16th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
For the International Motor Show, Lexus created a pioneering on-demand press conference that used mixed reality glasses. Take a peek at how Lexus demonstrated their core values, which peaked their earned media. To discover innovative ways to speak to your media audience and peak the positive [...]

Experience of the Week: Ford Bullitt Film

Posted August 9th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To launch the 2019 Ford Mustang Bullitt, Ford found the original Mustang Bullitt driven by Steve McQueen in the film, Bullitt. Juxtaposed next to each on the auto show floor, these two cars were cool enough. But, Ford made it cooler to inspire shareable moments for auto enthusiasts. So they [...]

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