Experience of the Week: One Star Hotel

Posted November 29th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
To celebrate Converse’s new One Star collection, they launched a hotel packed full of live entertainment and sensory experiences. The 6 main rooms within the hotel reflected the brand’s collection. Additional rooms provided relaxation areas, as well as workshops and DJ sets. The [...]

Experience of the Week: Westworld

Posted November 22nd, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
To extend the narrative of Westworld in the real world, HBO transformed a real-life ghost town into Sweet Water. They invited SXSW attendees to visit this old western town and interact with the show’s characters. Talk about immersive, experiential marketing! When you’re ready to [...]

Experience of the Week: B2B Studio Tour

Posted November 15th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
RYOT Studio, a global, creative studio, brought experiential marketing to a B2B audience in a brave and imaginative way – the right way. RYOT Studio Tour from Swamp Motel on Vimeo. If you’re interested in creating a B2B experience with creativity and a little bit of guts, strike up [...]

Experience of the Week: Desperados Deep House

Posted November 8th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Desperados Deep House threw an underwater party for 400 fans. The multi-sensory experience included 4.3 million litres of water and live music performances, which could be heard through cutting-edge SeaTREK diving technology. Check out the sub aqua sound system Desperados created here: [...]

Experience of the Week: Busch Pop-Up Shop

Posted November 1st, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Busch did a pop-up shop the only way that made sense to their brand: in the great outdoors. (Next to a live stream. Get it?!) By releasing clues on social media and generating buzz beforehand, they actually got a lot of people – some may say too many people – to search for their [...]

Experience of the Week: Spyt by hello

Posted October 25th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
See how hello is innovating oral care and the future of tooth brushing. For your product innovations, let’s talk creative promotions.

Experience of the Week: #SamHasMentosGum

Posted October 18th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Mentos challenged one student brand ambassador to share 43,000 bottles of Mentos Gum at the University of Wisconsin-Madison. See how Sam did: We can help with your own product sampling campaigns.

Experience of the Week: UA’s Curry 4 Drone Drop

Posted October 11th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
Under Armour changed the game – by releasing a new shoe via drones. Take a look: For a creative and interactive product release of your own, let’s start brainstorming creative concepts.

Experience of the Week: Dove Men+Care’s Elements Treehouse

Posted October 4th, 2019 by .

Categories: Experience of the Week.

experiential marketing examples
After considering insights about the target demo, Dove created an exclusive treehouse experience and fueled it with a social-driven media campaign. Take a peek at the results: To get your target demo tweeting, let’s put our heads together.

Experience of the Week: 60-Second Fashion Show

Posted September 27th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Cotton Incorporated condensed a full fashion show into a scroll-able, shop-able 60-second mobile experience. The event became interactive content, which was also supported by point-of-sale displays across Bloomingdale’s stores. To use events to generate strategic marketing content, [...]

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