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Experience of the Week: Smart Training

Posted June 14th, 2019 by .

Categories: Experience of the Week.

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To introduce their fully digital Smart car, Daimler AG’s global training experience for vendors offered lots of marketing technology, apps, VR and AR experiences. Who says B2B marketing and training events can’t be packed full of fun?! To explore your B2B marketing or training [...]

Experience of the Week: Bumble Hive

Posted June 7th, 2019 by .

Categories: Experience of the Week.

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The Bumble Hive was an in real life representation of the Bumble app on your phone. This brand experience brought to life Bumble’s understanding of their users’ dynamic lives. The Hive offers networking opportunities, as well as complimentary drinks, snacks and guest speakers. A [...]

Experience of the Week: Fitness Festival

Posted May 31st, 2019 by .

Categories: Experience of the Week.

experiential marketing video
During the Propel’s Co:Labs Fitness Festival, Propel and the hottest fitness studios came together to deliver one-of-a-kind workout classes. In addition to working out, participants enjoyed live musical performances from top-rated musicians. After your workout, there were cool down [...]

Experience of the Week: Taco Bell Test Kitchen

Posted May 24th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
This exclusive Taco Bell Test Kitchen experience not only got participant’s mouths watering – but generated mucho earned media. To create exclusive experiences and generate your own buzz, let’s start planning!

Experience of the Week: #ThankTheFans House

Posted May 17th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
For 3 days, 4 nights, MasterCard’s Masterpass House was an immersive brand experience for passionate music fans. MasterCard wanted to #ThankTheFans with this pop-up activation that took place right before the GRAMMY’s®. The experience featured live performances by nominated [...]

Experience of the Week: Engine Notes

Posted May 10th, 2019 by .

Categories: Experience of the Week.

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experiential marketing video
Porsche’s creative, musical brand experience is one to wow. While many brands have hopped onto the popular music festival scene, Porsche created its own kind of concert. By doing so, Porsche highlighted its vehicles’ “Engine Notes” through the sense of sound. Engines [...]

Experience of the Week: Kia Stinger Runway Racing

Posted May 3rd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
When you think Kia, do you think speed? This PR stunt to unveil the new Kia Stinger shows off this model as fast and furious! To drive home a new perception of the brand, Kia invited celebrity racers to get behind the wheel. These celebs included: supermodel Joan Smalls, writer and television [...]

Experience of the Week: Sugar Installation

Posted April 26th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
KIND Snacks created an installation of 45,485 pounds of sugar in New York’s Times Square. This represented the amount of added sugar children in the U.S. are eating every five minutes. KIND wanted to shock people into opening their eyes to what our youth are consuming. The sugar [...]

Experience of the Week: Desert Lights

Posted April 19th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
WestJet wanted to surprise a flight headed to Las Vegas. They did so in an ambitious way, setting two World Records in the process. As the flight flew above the Mojave Desert, a flight instructor encouraged flyers to look out the windows. Below on the ground, big lights circled through the seat [...]

Experience of the Week: Google Play to Pay Laundromat

Posted April 12th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Google Play wanted to remind people that even the most mundane tasks can become a moment of play. Such as, waiting for your clothes to dry. That’s why they transformed a laundromat into a game play zone. When you downloaded a game from Google Play, you could play that game to complete [...]

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