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Experience of the Week: Mixed Reality Press Conference

Posted August 16th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
For the International Motor Show, Lexus created a pioneering on-demand press conference that used mixed reality glasses. Take a peek at how Lexus demonstrated their core values, which peaked their earned media. To discover innovative ways to speak to your media audience and peak the positive [...]

Experience of the Week: Ford Bullitt Film

Posted August 9th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To launch the 2019 Ford Mustang Bullitt, Ford found the original Mustang Bullitt driven by Steve McQueen in the film, Bullitt. Juxtaposed next to each on the auto show floor, these two cars were cool enough. But, Ford made it cooler to inspire shareable moments for auto enthusiasts. So they [...]

Experience of the Week: Farewell Yellow Brick Road

Posted August 2nd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Using technology, this virtual reality experience connects fans emotionally to the life and music of Elton John. Wonder what it would have been like to see Elton play at the Troubadour? Or to watch his LA Dodgers performance? Wonder no more. ELTON JOHN FAREWELL YELLOW BRICK ROAD LAUNCH EVENT [...]

Experience of the Week: Cheerios Moments of Good

Posted July 26th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Cheerios delivered a million moments of good through unexpected, interactive pop-up events and experiences that gave back to local communities. Not only were these moments good, they were also sharable. And heartfelt! To deliver heartfelt moments of your own, please reach out.

Experience of the Week: Zombie Invasion

Posted July 19th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To remind Walgreens that cigarettes don’t belong in pharmacies, the Truth initiative staged a protest of zombie proportions. This activist-inspired activation grabbed attention and also served as content to spread the word. To unleash your own street team, let’s get started.

Experience of the Week: Be an Outsider

Posted July 12th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
L.L. Bean opened a unique pop-up co-working space…outdoors. People are happier and more productive when they work outside, so L.L. Bean created a a space for outsiders to do just that. It encouraged people to leave their offices and spend time taking calls or hosting meetings amongst [...]

Experience of the Week: Coca-Cola Isolated Taste Test

Posted July 5th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Coca-Cola built 18 isolated taste tanks and set off across the U.S., visiting 105 cities with 236 mobile tour stops. At these experiences, 600,000 people sampled the new Coke Zero Sugar product in isolation. The science behind this stunt suggests that the sense of taste will be heightened when [...]

Experience of the Week: Cinema House

Posted June 28th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
LG’s pop-up cinema activation first launched in Sydney, Australia, before visiting many American cities. Featuring the new OLED and Super UHD LG TVs, this deeply immersive cinematic experience clearly showed of the performance of the LG brand. The pop-up cinema was placed in high traffic [...]

Experience of the Week: Samsung Galaxy Studio

Posted June 21st, 2019 by .

Categories: Experience of the Week.

experiential marketing video
For those who can’t experience Samsung 837 in New York City, Samsung created a global tour of their Samsung Galaxy Studio. The studio experiences allow a user to fully understand the Samsung Galaxy ecosystem and how it interconnects with other devices. The studio brings to life [...]

Experience of the Week: Smart Training

Posted June 14th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To introduce their fully digital Smart car, Daimler AG’s global training experience for vendors offered lots of marketing technology, apps, VR and AR experiences. Who says B2B marketing and training events can’t be packed full of fun?! To explore your B2B marketing or training [...]

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