Experience of the Week Archives - dio USA experiential marketing agency

Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Posted July 8th, 2020 by .

Categories: Campus Activations, Experience of the Month, Gen-Z Marketing, PR Stunts, Sampling & Product Demonstrations.

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Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

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Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Week: CBD (California-based Dairy) Dispensary

Posted March 23rd, 2020 by .

Categories: CPG / Grocery Brands, Experience of the Week, Pop-Up Marketing, Sampling & Product Demonstrations, Uncategorized.

Tags: ,

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
Read More

Experience of the Week: Jeep’s Immersive Film Experience

Posted February 21st, 2020 by .

Categories: Experience of the Week.

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experiential marketing examples
At this year’s X Games in Aspen CO, Jeep and Inspira Marketing Group stepped up their sponsorship efforts by launching an immersive film experience in 4D, right on the mountainside! Inside a warm and toasty 30-ft. dome, X Game attendees were treated to a 360-degree film viewed from the [...]
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Experience of the Week: Valentine’s Day Dinner

Posted February 14th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Greggs, the largest bakery chain throughout the UK, sweetened up their PR results with a fantastic Valentine’s Day dinner event inside their locations. Is this your idea of Valentine’s Day romance? (We think so!) Greggs Valentines Day PR Campaign from Taylor Herring on Vimeo. To get [...]
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Experience of the Week: Canvas Bar

Posted January 31st, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Bombay Sapphire is on a mission to stir creativity. They found blank spaces to host pop-up bars, where they could collaborate with artists to transform the gallery into living pieces of art. Consumers get to come along to observe the art coming to life, while also creating their own inspired [...]
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Experience of the Week: Android’s MWC Activation

Posted January 24th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Android had a large presence as the Mobile World Congress. Large equating to the length of two soccer pitches. this weatherproof, experience-led, demo-led, outdoor activation saw over 100,000 visitors. With an exploration center, auditorium, workshop and immersion hub, it was nothing shy of [...]
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Experience of the Week: Ted Baker Footwear Launch

Posted January 17th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Ted Baker’s footwear launch was immersive with storytelling around each new pair. Enter the abstract summer meadow to explore each multisensory installation. Ted Baker SS19 Footwear Launch from Martin Schnabl on Vimeo. Launch your new product with fantastical story doing. Contact our [...]
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Experience of the Week: Upfronts

Posted January 10th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Channel 4’s Upfronts is their opportunity to excite the advertising industry for upcoming programming and commercial success. For this B2B experience, they found new interactive ways to communicate their brand positioning to be bolder than their competitors. To take some new risks with [...]
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Experience of the Week: Rubbish Cafe

Posted January 3rd, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Ecover UK’s products inspire cleaner living every day. To project their “People Against Dirty” mentality, they launched The Rubbish Cafe. To enter, people paid with recyclable plastic rubbish. The cafe featured upcycled decor elements and a zero-waste menu. Here’s a [...]
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