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10 Tips for Scalable Experiential Marketing Strategies

Posted November 27th, 2018 by .

Categories: Experiential Marketing.

scalability of experiential marketing
10 Tips for Scalable Experiential Marketing Strategies - dio 1. Make it mobile 2. Design for growth 3. Produce easily replicable ideas 4. Integrate digital advertising 5. Amplify with social media 6. Consider all other touch-points 7. Scale marketing data 8. Create [...]

Experience of the Week: Pinterest Comes Alive

Posted November 23rd, 2018 by .

Categories: Experience of the Week.

experiential marketing video
For all you fellow addict pinners, you’re going to love how Pinterest brought the social network to life in this real-world experience at Cannes. You’ll want to pin this! Let’s pin down some amazing experiential concepts for you.

Brand Partnerships Enable Experiential Marketing Collaborations

Posted November 20th, 2018 by .

Categories: Experiential Marketing.

brand partnerships
CHOOSING A BRAND PARTNER Many brands have found success in experiential marketing activations by leveraging brand partnerships. Big or small, brands who can engage the right target audience better together than on their own often make great partners. Some smaller brands discover this is a [...]

Experience of the Week: Sea Beyond

Posted November 16th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Royal Caribbean created an event to showcase the company’s latest technologies. This multisensory event included a virtual reality dining experience and showcased some of the brand’s advanced behind-the-scenes processes. The event told the world that Royal Caribbean is an innovative [...]

Retail Relevancy: Keeping Up With the Digital Age

Posted November 13th, 2018 by .

Categories: Retailtainment.

Tags:

retail relevancy
BY GUEST CONTRIBUTOR AMIT ADLER, VP SALES AT UDIZINE Traditional brick-and-mortar retailers must consider how to remain relevant in today’s digital age. From laptops to smartphones and tablets, shoppers have never been more connected with American Internet usage rising dramatically in the last [...]

Experience of the Week: Welcome to “It”

Posted November 9th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Are you afraid of haunted houses? Not for the faint at heart, The “It” Experience, located at the corner of Hollywood Boulevard and Vine Street in Los Angeles, invited guests to step inside the house that was recreated from the movie It. What eerie experiences await you inside? If [...]

Understanding Your Experiential Marketing Campaign Report

Posted November 6th, 2018 by .

Categories: Experiential Marketing.

Tags: ,

experiential marketing campaign report
Once your brand activation wraps up, we provide an in-depth experiential marketing campaign report. This shows proof of performance and also offers quantitative data to aid in your campaign measurement. We provide an honest look into the success of your campaign to help you determine the real [...]

Experience of the Week: Target’s Bullseye Lodge

Posted November 2nd, 2018 by .

Categories: Experience of the Week.

experiential marketing video
When the Super Bowl takes place in Minneapolis, you know people will be looking for a cozy spot nearby to warm up! Target hit the mark with the Bullseye Lodge. Let’s put our heads together and craft an experiential marketing campaign that hits the bullseye for your brand.

Brand Activation: Executing an Experiential Marketing Campaign

Posted October 30th, 2018 by .

Categories: Experiential Marketing.

brand discovery
Brand activations require: 1-Campaign Management 2-Audience Engagement 3-In-the-Field Adjustments 4-Client Communication 5-Earned Media Response

Experience of the Week: 40th Birthday Bash

Posted October 26th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
To celebrate the 40th anniversary of Hamburger Helper, Lefty – the brand’s iconic mascot – celebrated a multicultural and memorable birthday bash in Brooklyn, NY. Want to throw a branded bash of your own? Let’s start party planning.

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