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Experience of the Week: Engine Notes

Posted May 10th, 2019 by .

Categories: Experience of the Week.

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experiential marketing video
Porsche’s creative, musical brand experience is one to wow. While many brands have hopped onto the popular music festival scene, Porsche created its own kind of concert. By doing so, Porsche highlighted its vehicles’ “Engine Notes” through the sense of sound. Engines [...]

Experience of the Week: Kia Stinger Runway Racing

Posted May 3rd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
When you think Kia, do you think speed? This PR stunt to unveil the new Kia Stinger shows off this model as fast and furious! To drive home a new perception of the brand, Kia invited celebrity racers to get behind the wheel. These celebs included: supermodel Joan Smalls, writer and television [...]

Experience of the Week: Sugar Installation

Posted April 26th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
KIND Snacks created an installation of 45,485 pounds of sugar in New York’s Times Square. This represented the amount of added sugar children in the U.S. are eating every five minutes. KIND wanted to shock people into opening their eyes to what our youth are consuming. The sugar [...]

Experience of the Week: Desert Lights

Posted April 19th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
WestJet wanted to surprise a flight headed to Las Vegas. They did so in an ambitious way, setting two World Records in the process. As the flight flew above the Mojave Desert, a flight instructor encouraged flyers to look out the windows. Below on the ground, big lights circled through the seat [...]

The Science of Touch in Experiential Marketing

Posted April 16th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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touch in experiential marketing
There is science behind why touch matters. Brand-in-hand campaigns are not new or revolutionary. Even brands with intangible products should consider the power of tactile engagements. Touch in experiential marketing is important for many types of brands and companies.

Experience of the Week: Google Play to Pay Laundromat

Posted April 12th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Google Play wanted to remind people that even the most mundane tasks can become a moment of play. Such as, waiting for your clothes to dry. That’s why they transformed a laundromat into a game play zone. When you downloaded a game from Google Play, you could play that game to complete [...]

Experience of the Week: Shop, Play and Eat

Posted April 5th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Ikea’s Play Cafe pop-up activation took place for 12 days in Toronto with the goal to challenge conventional beliefs about mealtimes, hosting and entertaining. The Play Cafe allowed people to live large by shopping through NFC-enabled spoons, playing both analog and digital games and [...]

Facial Detection Cameras Enable Better Brand Activation Measurements

Posted April 2nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

I’m a female in my 30s, and despite the fact that I just admitted my age, I’m feeling happy right now – writing to you. Just as Bryant was happy when he recorded the Feature Friday tip talking about facial detection measurements (see below). Facial detection cameras collect [...]

Experience of the Week: The Spotted Cheetah

Posted March 29th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
When you think Cheetos® by Frito-Lay, you may not immediately think…gourmet restaurant. But that’s exactly what this 3-day pop-up in New York City was! Food Network Celebrity Chef Anne Burrell created Cheetos-inspired menu items. She creatively found ways to re-imagine popular [...]

Experience of the Week: Rolling with the Rookies

Posted March 22nd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To position Hyundai as America’s car, it teamed up with the NFL. But to get to America’s hearts, it also launched its “Rolling with the Rookies” video series. During the series, Hyundai invited the famous cleat designer Marcus Rivero to meet four rookies and design a [...]

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