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10 Tips to Properly Vet an Experiential Marketing Agency

Posted February 19th, 2019 by .

Categories: Experiential Marketing.

selecting an experiential marketing agency
10 Tips for Selecting an Experiential Marketing Agency: 1. Review the agency's portfolio of work. 2. Ask for references. 3. Understand the agency's specialties. 4. Talk about strategy. 5. Is the agency pitching before understanding? 6. Ask about integration. 7. Know their in-house work [...]

Experience of the Week: Not Vanilla

Posted February 15th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
My Ottawa, the city’s tourism group, wanted to entice people of Toronto to come visit a place that’s anything but vanilla! This pop-up activation offered five funky ice cream flavors to represent the various experiences a visitor can enjoy while in Ottawa. Flavors represented [...]

The Sense of Sound in Experiential Marketing Activations

Posted February 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags:

sense of sound in experiential marketing
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.

Experience of the Week: Tailgating Challenge

Posted February 8th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To promote its new curbside delivery service, HEB created a fun tailgate experience. Those with the highest points scored gift cards! HEB Recap Video – UT vs USC on Vimeo. To create a pre-game brand activation, give us a call.

How to Bring Marketing In-House

Posted February 5th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy, Newsroom.

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in-house marketing
While in-house marketing is making the headlines, what we're really seeing happen is a wider adoption of the hybrid model. A study from eMarketer shows that 52 percent of companies use a combination of outsourced and in-house resources.

Experience of the Week: Baby, It’s Cold Outside

Posted February 1st, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Drybar took a giant replica of its Buttercup official blow dryer around NYC to offer warm wishes – and a warm up – to everyone it met. To warm your audience’s hearts, give us a call.

Experience of the Week: Automatic Thanking Machine

Posted January 25th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
TD Bank turned the average ATM into a surprise and delight machine – watch what happened: To say thanks to your customers through a memorable experience, let’s get started.

The Science of Sight in Experiential Marketing Design

Posted January 22nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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Visual cues are very powerful. That's why sight in experiential marketing design is one of the first things you need to consider. There must be an aesthetic appeal that arouses the emotional reaction you desire from your audience.

Experience of the Week: Duffle Bag Inspired Airstream

Posted January 18th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
In 2014, Lands’ End officially split from its struggling parent company Sears. It has continued to partner with Sears/Kmart but attempts to further separate itself to become truly a stand alone brand. In an effort to revive – yet celebrate – it’s 55-year-old brand, [...]

Marketing Fleet: Driving Success with Experiential Marketing Vehicles

Posted January 16th, 2019 by .

Categories: Experiential Marketing.

experiential marketing vehicles
When selecting the experiential marketing vehicles for your event or mobile tour, consider: 1. Function 2. Size 3. Brand / Aesthetics

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