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Experience of the Week: Desert Lights

Posted April 19th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
WestJet wanted to surprise a flight headed to Las Vegas. They did so in an ambitious way, setting two World Records in the process. As the flight flew above the Mojave Desert, a flight instructor encouraged flyers to look out the windows. Below on the ground, big lights circled through the seat [...]

The Science of Touch in Experiential Marketing

Posted April 16th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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touch in experiential marketing
There is science behind why touch matters. Brand-in-hand campaigns are not new or revolutionary. Even brands with intangible products should consider the power of tactile engagements. Touch in experiential marketing is important for many types of brands and companies.

Experience of the Week: Google Play to Pay Laundromat

Posted April 12th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Google Play wanted to remind people that even the most mundane tasks can become a moment of play. Such as, waiting for your clothes to dry. That’s why they transformed a laundromat into a game play zone. When you downloaded a game from Google Play, you could play that game to complete [...]

Experience of the Week: Shop, Play and Eat

Posted April 5th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Ikea’s Play Cafe pop-up activation took place for 12 days in Toronto with the goal to challenge conventional beliefs about mealtimes, hosting and entertaining. The Play Cafe allowed people to live large by shopping through NFC-enabled spoons, playing both analog and digital games and [...]

Facial Detection Cameras Enable Better Brand Activation Measurements

Posted April 2nd, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

I’m a female in my 30s, and despite the fact that I just admitted my age, I’m feeling happy right now – writing to you. Just as Bryant was happy when he recorded the Feature Friday tip talking about facial detection measurements (see below). Facial detection cameras collect [...]

Experience of the Week: The Spotted Cheetah

Posted March 29th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
When you think Cheetos® by Frito-Lay, you may not immediately think…gourmet restaurant. But that’s exactly what this 3-day pop-up in New York City was! Food Network Celebrity Chef Anne Burrell created Cheetos-inspired menu items. She creatively found ways to re-imagine popular [...]

Experience of the Week: Rolling with the Rookies

Posted March 22nd, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To position Hyundai as America’s car, it teamed up with the NFL. But to get to America’s hearts, it also launched its “Rolling with the Rookies” video series. During the series, Hyundai invited the famous cleat designer Marcus Rivero to meet four rookies and design a [...]

Experiential Marketing for B2B Brands

Posted March 19th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

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experiential marketing for B2B
Does experiential marketing fit into your B2B marketing plan? Experiential marketing for B2B marketers enhances your core messaging and strengthens client relationships. However, the objectives of a B2B experiential marketing plan must consider the business buying model. After all, the first [...]

Experience of the Week: Sensory Wonderland

Posted March 15th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
ESSENCE and Toyota teamed up to create a “Sensory Wonderland” to appeal to a specific audience with the “Afrofuturism” theme. Each room ignited a new sensation, which related to how one feels when you drive a new Camry. ESSENCE's Sensory Wonderland Mixes Music, [...]

The Sense of Smell in Experiential Marketing Campaigns

Posted March 12th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Tags: ,

smell in experiential marketing
Don't overlook your brand's aroma. Smell in experiential marketing - and at other touch points in the consumer journey - can enhance the memory and deepen the understanding of the brand. Don't just leave scent marketing to food and fragrance brands. It's something that all marketers should [...]

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