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Festivals or Owned Events? An Experiential Marketing Quandary

Posted December 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sponsorship Activation.

You know why you should craft a customized brand experience for your audience: engagement. Delivering a memorable, meaningful and multi-sensory experience for your brand will be a valuable endeavor. The experience will share your brand story in a compelling way, generate content and drive [...]

Experience of the Week: Siemens Concept Mall

Posted December 7th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
At IFA, technology met art at the Siemens concept mall. This mall included a food court, coffee bar and even a diamond shop. Explore it here: Siemens Concept Mall at the IFA 2017 on Vimeo. Let’s discover a new world for your consumers.

Product launches done right, the experiential marketing way

Posted December 4th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

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product launches
How to plan your product launch with experiential marketing: 1. DEFINE OBJECTIVES 2. BUILD PRE-LAUNCH SUSPENSE 3. TIME THE PRODUCT LAUNCH EVENT RIGHT 4. DISTRIBUTE CREATIVE INVITATIONS 5. SELECT THE BEST SPACE 6. TRAIN STAFF EXPERTLY 7. USE SUBSTANTIAL BRANDING 8. [...]

Experience of the Week: Live a Google Day

Posted November 30th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
At CES, the Hey Google exhibit was far more than just a booth space. Through the promotion of its smart assistant products, Google invited attendees to live a Google day – allowing Google products to wake you up, get you to work, make retail purchases, start the washing machine and even [...]

10 Tips for Scalable Experiential Marketing Strategies

Posted November 27th, 2018 by .

Categories: Experiential Marketing.

scalability of experiential marketing
10 Tips for Scalable Experiential Marketing Strategies - dio 1. Make it mobile 2. Design for growth 3. Produce easily replicable ideas 4. Integrate digital advertising 5. Amplify with social media 6. Consider all other touch-points 7. Scale marketing data 8. Create [...]

Experience of the Week: Pinterest Comes Alive

Posted November 23rd, 2018 by .

Categories: Experience of the Week.

experiential marketing video
For all you fellow addict pinners, you’re going to love how Pinterest brought the social network to life in this real-world experience at Cannes. You’ll want to pin this! Let’s pin down some amazing experiential concepts for you.

Brand Partnerships Enable Experiential Marketing Collaborations

Posted November 20th, 2018 by .

Categories: Experiential Marketing.

brand partnerships
CHOOSING A BRAND PARTNER Many brands have found success in experiential marketing activations by leveraging brand partnerships. Big or small, brands who can engage the right target audience better together than on their own often make great partners. Some smaller brands discover this is a [...]

Experience of the Week: Sea Beyond

Posted November 16th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Royal Caribbean created an event to showcase the company’s latest technologies. This multisensory event included a virtual reality dining experience and showcased some of the brand’s advanced behind-the-scenes processes. The event told the world that Royal Caribbean is an innovative [...]

Retail Relevancy: Keeping Up With the Digital Age

Posted November 13th, 2018 by .

Categories: Retailtainment.

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retail relevancy
BY GUEST CONTRIBUTOR AMIT ADLER, VP SALES AT UDIZINE Traditional brick-and-mortar retailers must consider how to remain relevant in today’s digital age. From laptops to smartphones and tablets, shoppers have never been more connected with American Internet usage rising dramatically in the last [...]

Experience of the Week: Welcome to “It”

Posted November 9th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Are you afraid of haunted houses? Not for the faint at heart, The “It” Experience, located at the corner of Hollywood Boulevard and Vine Street in Los Angeles, invited guests to step inside the house that was recreated from the movie It. What eerie experiences await you inside? If [...]

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