Evolving Events in a Transforming World

Posted June 24th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Virtual Experiential Marketing (VEM).

Tags: , , ,

Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]
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Exploring Virtual Experiential Marketing (VEM)

Posted May 7th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Uncategorized, Virtual Reality / Augmented Reality.

Actual brand-to-consumer, person-to-person interactions reign supreme, but let's face it, that doesn't look like it's going to be a viable option too soon. Let's talk about virtual experiential marketing (VEM) and what we know so far and how this model can be applied to evolve your marketing [...]
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Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

Tags:

COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]
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Experience of the Week: CBD (California-based Dairy) Dispensary

Posted March 23rd, 2020 by .

Categories: CPG / Grocery Brands, Experience of the Week, Pop-Up Marketing, Sampling & Product Demonstrations, Uncategorized.

Tags: ,

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Week: Valentine’s Day Dinner

Posted February 14th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Greggs, the largest bakery chain throughout the UK, sweetened up their PR results with a fantastic Valentine’s Day dinner event inside their locations. Is this your idea of Valentine’s Day romance? (We think so!) Greggs Valentines Day PR Campaign from Taylor Herring on Vimeo. To get [...]
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Experience of the Week: Lidl Football Zones

Posted February 7th, 2020 by .

Categories: Uncategorized.

To activate Lidl’s ongoing partnership with the FA, Scottish FA, FA of Wales and the NSPCC, they bring a fun and engaging zone to soccer games. To improve your sports marketing or sponsorship activations, get in touch.
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Experience of the Week: Canvas Bar

Posted January 31st, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Bombay Sapphire is on a mission to stir creativity. They found blank spaces to host pop-up bars, where they could collaborate with artists to transform the gallery into living pieces of art. Consumers get to come along to observe the art coming to life, while also creating their own inspired [...]
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Experience of the Week: Android’s MWC Activation

Posted January 24th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Android had a large presence as the Mobile World Congress. Large equating to the length of two soccer pitches. this weatherproof, experience-led, demo-led, outdoor activation saw over 100,000 visitors. With an exploration center, auditorium, workshop and immersion hub, it was nothing shy of [...]
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Experience of the Week: Ted Baker Footwear Launch

Posted January 17th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Ted Baker’s footwear launch was immersive with storytelling around each new pair. Enter the abstract summer meadow to explore each multisensory installation. Ted Baker SS19 Footwear Launch from Martin Schnabl on Vimeo. Launch your new product with fantastical story doing. Contact our [...]
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What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

Tags: ,

Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]
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