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Pop-Up Glow Lounge Popular Attraction during Baylor University’s Diadeloso

Posted June 18th, 2019 by .

Categories: Campus Activations, Event Marketing, Gen-Z Marketing, Newsroom, Pop-Up Marketing.

Every spring since 1932, Baylor University has given their students a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” On-campus events included a petting zoo, airbrush tattoos, food [...]

Experience of the Week: Smart Training

Posted June 14th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To introduce their fully digital Smart car, Daimler AG’s global training experience for vendors offered lots of marketing technology, apps, VR and AR experiences. Who says B2B marketing and training events can’t be packed full of fun?! To explore your B2B marketing or training [...]

The 6th Sense in Experiential Marketing

Posted June 11th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

clairvoyance
When all five senses are working together brilliantly, someone may naturally develop an intuitive power to understand and experience things around them in ways they haven’t before. Participants at your brand experience perceive your brand better; they have a new keen understanding of your brand.

Experience of the Week: Bumble Hive

Posted June 7th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
The Bumble Hive was an in real life representation of the Bumble app on your phone. This brand experience brought to life Bumble’s understanding of their users’ dynamic lives. The Hive offers networking opportunities, as well as complimentary drinks, snacks and guest speakers. A [...]

Experience of the Week: Fitness Festival

Posted May 31st, 2019 by .

Categories: Experience of the Week.

experiential marketing video
During the Propel’s Co:Labs Fitness Festival, Propel and the hottest fitness studios came together to deliver one-of-a-kind workout classes. In addition to working out, participants enjoyed live musical performances from top-rated musicians. After your workout, there were cool down [...]

Elevate Experiential Marketing to Meaningful Experiential Marketing

Posted May 28th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Experiential Marketing: Interactive, Engaging, Memorable, Share-Worthy. Brand experiences cut through the clutter and involve a consumer to build more direct connections. We’ve always said that what we do is “meaningful,” …but is it always? To what extent? This article [...]

Experience of the Week: Taco Bell Test Kitchen

Posted May 24th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
This exclusive Taco Bell Test Kitchen experience not only got participant’s mouths watering – but generated mucho earned media. To create exclusive experiences and generate your own buzz, let’s start planning!

The Sense of Taste in Experiential Marketing

Posted May 21st, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

taste in experiential marketing
Taste in experiential marketing is a sense that's hard to resist! In today’s culture of food and flavor, the rich and pleasurable gustatory experience happens when taste merges with the other senses. Flavorful experiences are available to many brands, not just food brands.

Experience of the Week: #ThankTheFans House

Posted May 17th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
For 3 days, 4 nights, MasterCard’s Masterpass House was an immersive brand experience for passionate music fans. MasterCard wanted to #ThankTheFans with this pop-up activation that took place right before the GRAMMY’s®. The experience featured live performances by nominated [...]

College Marketing: On- and Off-Campus Activations Engage 18-24 Year-Olds

college marketing
There are 16 million students enrolled in U.S. colleges. This Gen-Z group, ages 18 – 24, is a priority for many marketers. Brands are vying for the love of the newest shopper generation. College marketing programs allow brands to connect and engage with the college student demo. Daunting [...]

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