Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Posted July 8th, 2020 by .

Categories: Campus Activations, Experience of the Month, Gen-Z Marketing, PR Stunts, Sampling & Product Demonstrations.

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Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

Tags: , , , ,

Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Experience of the Week: Jeep’s Immersive Film Experience

Posted February 21st, 2020 by .

Categories: Experience of the Week.

Tags:

experiential marketing examples
At this year’s X Games in Aspen CO, Jeep and Inspira Marketing Group stepped up their sponsorship efforts by launching an immersive film experience in 4D, right on the mountainside! Inside a warm and toasty 30-ft. dome, X Game attendees were treated to a 360-degree film viewed from the [...]
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Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

Posted February 4th, 2020 by .

Categories: Experiential Marketing, Pop-Up Marketing, Uncategorized.

Tags:

experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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Re-branding Campaign Earns dio 2019 IMCA Showcase Award

Posted January 10th, 2020 by .

Categories: Marketing Strategy, Newsroom, Uncategorized.

Tags: , , , ,

Third time’s a charm! dio is thrilled to announce that we and our long-time client, Eastern Alliance Insurance Group, have received a 2019 Insurance Marketing Communications Association (IMCA) Showcase Award of Excellence (Carrier, Agent, or Broker Publication category) for ProVisions [...]
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Lightlife’s Food Truck Sampling Tour Grilled Up Plant-Based Options

Posted December 11th, 2019 by .

Categories: CPG / Grocery Brands, Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

Tags: , , ,

Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
    Read More

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