Experiential marketing is a buzzword in the industry these days. But we believe in its power to transcend audiences and create an organic network of brand advocates. If you’re a brand manager on the edge of “Should I?” or “Shouldn’t I?”, let us persuade you to test the experiential waters.
- 1. Your media mix has a lot of reach, but it’s not getting talked about. Producing share-worthy experiences means that everyone will want to talk, tweet, Instagram and Snapchat your brand into a recognizable household name. With the right social integration tools in place, you can make it really easy for participants to share branded content and serve as a promotional medium, themselves. An experiential campaign can foster the emotional response in people that makes your campaign memorable – and worth talking about.
- 2. You’re missing the millennial generation. Millennials, more than any other generation before them, can spot commercial BS – and then run the other way. By immersing a millennial into your brand through hands-on engagements, you’re able to cut through the rest of the clutter and provide relevant, self-selected experiences that tie into a user’s lifestyle. Experiential marketing works incredibly well with this target demographic, and they’re also most willing to share those experiences on social media networks.
- 3. You’re not hearing enough feedback. Experiential marketing is a great way to perform marketing research. You get direct consumer feedback on product use, or you can survey or focus group target audience members at the same time they get to try out your product. Need a creative way to incentivize for data collection? Well inviting people to participate in a truly unique, fun experience can be incentive enough for them to hand over an email address.
- 4. Your target audience just isn’t feeling you. If you’re not really engaging your audience, you’re not impacting their path to purchase. If they’re not feeling an emotional connection, they’re not going to be loyal buyers of your brand. To start getting to the heart of your consumers, you have to start doing things a little differently. And experiential campaigns are designed to provoke emotions, prompt direct brand-to-consumer engagements and build a lifetime of loyalty.
- 5. Your team isn’t having enough fun. Are you tired of just placing orders for the same media formats over-and-over again, while producing the same results? It’s time to spice things up a bit. An experiential marketing campaign is innovative, creative and oh-so-much fun. When executed strategically, it’s also really effective. It’s pretty low-risk, even if you haven’t tried-and-tested it, yet, and you can always start with small experiences before going huge. If you’re losing the love you once had for marketing, give experiential the chance to make you fall in love all over again.
If we’ve done a good job at convincing you, start a campaign by reaching out with your marketing challenges.