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Experience of the Week: Blowing Cars Up (Live)

Posted August 17th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Amazon Prime Video invited Twitch users to (really) blow up cars on a giant, Battleship-style game board in December a week before the second season of its original series, The Grand Tour, premiered. The live-streamed experience invited Twitch personalities from around the world to face-off in [...]

4 Tips for the First-Time Trade Show Exhibitor

Posted August 14th, 2018 by .

Categories: Trade Shows.

trade show marketing
First-time trade show exhibitors can get overwhelmed by the long to-do list. But stay focused on these four areas, and don't sweat the details. 1-Connect and engage with attendees 2-Understand more about your industry, buyer personas, competitors 3-Stand out, but avoid gimmicks - be [...]

Experience of the Week: Yard Unsale

Posted August 10th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
When Delta Airlines re-launched their 12status fan engagement program, Seahawks wide receiver Doug Baldwin hosted an unconventional ‘yard sale’. 12status members lined up early to get into the event, which gave away free merchandise and memorabilia including one-of-a-kind keepsakes, player [...]

In Experiential Marketing, is the ‘Tingle Factor’ Enough?

Posted August 7th, 2018 by .

Categories: Experiential Marketing.

happiness
Experiential marketing campaigns can tie directly to revenue and increase the lifetime customer value, yes. But what's just as important is the emotional response a brand experience can garner. Emotion is a strong influence for making brand selections. There are many emotions a brand experience [...]

Experience of the Week: $1,000 Mint Julep

Posted August 3rd, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Brown-Forman, a distillery of fine quality alcohol brands, celebrated the Kentucky Derby’s signature drink with a unique brand experience that also supported a charitable foundation. Selling $1,000 silver cups with a simple mint julep recipe, a master distiller is on site to reveal the [...]

What’s the Value of Experiential Marketing?

Posted July 31st, 2018 by .

Categories: Experiential Marketing.

value of experiential marketing
Brands need to better understand the value of experiential marketing. It's not always the short-term effects that should be measured. Brand experiences develop perception, generate content and earned media and can become a new revenue stream. Experiential marketing can tie directly to your [...]

Experience of the Week: Magnum Mansion

Posted July 27th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Attended by 180 of Singapore’s leading media, celebrities and influencers, this invite-only event celebrated everything as luscious as Magnum ice cream, itself: Magnum Mansion on Vimeo. Ready to welcome your influencers into an Insta-museum of your own? Say hello.

Do You Have a Brand Personality Flaw? Discover Your Brand Authenticity.

Posted July 24th, 2018 by .

Categories: Experiential Marketing.

brand personality
Experiential marketing delivers an emotional understanding of your brand personality. By connecting with the brand’s values, beyond its messaging, someone walks away with a meaningful appreciation of your brand. This forms a deeper, more complex relationship than one would achieve through a [...]

Experience of the Week: Change the Game

Posted July 20th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
CoverGirl recognized that women were underrepresented in sports. So they set out to change the game. They created an all-female pre-game sportscast…that took place right outside the stadium. Take a peek: CoverGirl Rantin' and Raven on Vimeo. To tackle your own causes and stir up more [...]

From Experiential Marketing to the In-Store Customer Experience: Visual Merchandising 101

Posted July 18th, 2018 by .

Categories: Retailtainment.

in-store experience
Visual merchandising tips: 1. Create a flow 2. Encourage interactive experiences 3. Lighting ties it together 4. Make it easy (shopping convenience) 5. Simple, visible, positive design 6. Cohesive theme

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