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Experience of the Week: Fashion Townhouse Pop-Up Activation

Posted January 11th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
The Saks IT Townhouse pop-up activation during Fashion Week allowed visitors to immerse themselves in different rooms of fashion, accessories and style which showed off the latest trends in design. To show off your style with an immersive experience, let’s get creative.

Experiential Marketing is the Biggest Marketing Prediction of 2019

Posted January 8th, 2019 by .

Categories: Experiential Marketing, Newsroom.

Experiential marketing continues to be a leading marketing trend in 2019. We make predictions for how experiential marketing in 2019 may look, including PR, personalization and purpose.

Experience of the Week: Away Terminal A Pop-Up Activation

Posted January 4th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Luggage brand Away re-imagined the airport experience in their Soho NYC pop-up brand activation called Terminal A. The 10-day brand experience allowed travelers to experience Away’s luggage differently, enjoy events and free monogramming, along with some subtle parody humor of an actual [...]

Experience of the Week: Digital Artistry House

Posted December 28th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
For one day at SXSW, HP and Intel converted a local Austin bar and invited creatives to come find new empowerment with their Z suite of products. An art competition drove additional excitement. Want to talk about your own festival activation? Let’s get started.

Experience of the Week: Dia De Los Muertos

Posted December 21st, 2018 by .

Categories: Experience of the Week.

experiential marketing video
Netflix wanted to celebrate some of the characters their fans lost during a special Day of the Dead activation. Visit the cemetery here: Dia de los muertos- Netflix from Francisco M Lischetti on Vimeo. Do you want to give your brand or characters new life? Let’s talk.

Experience of the Week: Casa Buchanan’s

Posted December 14th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
To celebrate the Latin Grammy’s and all things Latino, Diageo’s Buchanan brand hosted one amazing party: Casa Buchanan’s 2017 Latin Billboards Kick Off Party at Faena from World Red Eye Films on Vimeo. Want to throw a branded party like no other? Let’s start planning.

Festivals or Owned Events? An Experiential Marketing Quandary

Posted December 11th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sponsorship Activation.

You know why you should craft a customized brand experience for your audience: engagement. Delivering a memorable, meaningful and multi-sensory experience for your brand will be a valuable endeavor. The experience will share your brand story in a compelling way, generate content and drive [...]

Experience of the Week: Siemens Concept Mall

Posted December 7th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
At IFA, technology met art at the Siemens concept mall. This mall included a food court, coffee bar and even a diamond shop. Explore it here: Siemens Concept Mall at the IFA 2017 on Vimeo. Let’s discover a new world for your consumers.

Product launches done right, the experiential marketing way

Posted December 4th, 2018 by .

Categories: Event Marketing, Experiential Marketing, Sampling & Product Demonstrations.

Tags:

product launches
How to plan your product launch with experiential marketing: 1. DEFINE OBJECTIVES 2. BUILD PRE-LAUNCH SUSPENSE 3. TIME THE PRODUCT LAUNCH EVENT RIGHT 4. DISTRIBUTE CREATIVE INVITATIONS 5. SELECT THE BEST SPACE 6. TRAIN STAFF EXPERTLY 7. USE SUBSTANTIAL BRANDING 8. [...]

Experience of the Week: Live a Google Day

Posted November 30th, 2018 by .

Categories: Experience of the Week.

experiential marketing video
At CES, the Hey Google exhibit was far more than just a booth space. Through the promotion of its smart assistant products, Google invited attendees to live a Google day – allowing Google products to wake you up, get you to work, make retail purchases, start the washing machine and even [...]

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