Does experiential marketing fit into your B2B marketing plan? Experiential marketing for B2B marketers enhances your core messaging and strengthens client relationships. However, the objectives of a B2B experiential marketing plan must consider the business buying model. After all, the first [...]
ESSENCE and Toyota teamed up to create a “Sensory Wonderland” to appeal to a specific audience with the “Afrofuturism” theme. Each room ignited a new sensation, which related to how one feels when you drive a new Camry. ESSENCE's Sensory Wonderland Mixes Music, [...]
Don't overlook your brand's aroma. Smell in experiential marketing - and at other touch points in the consumer journey - can enhance the memory and deepen the understanding of the brand. Don't just leave scent marketing to food and fragrance brands. It's something that all marketers should [...]
To embody their new tagline, “Surprisingly Painless”, Esurance held events in 10 cities to make Monday a little less painful. From playing with puppies to free refreshments and a little pampering, this metaphoric brand experience helped consumers make the connection that insurance [...]
You already know that social media and experiential marketing complement each other. If you deliver an amazing experience to someone, they’re naturally going to want to share it with their friends. The global social media usage statistics show how much we rely on Facebook, Twitter, [...]
Water brand evian wanted to invite Londoners to live young while cheering them up on a cold, winter’s day. As the swings and seesaws were moving, they kinetically powered a snowfall. Watch the magic unfold: To create your own magical brand moments, give us a ring.
With celebrity influencers on site, Target created a pop-up playground at a Brooklyn park. The event featured a children’s runway show of the store’s new Cat & Jack line of clothing. To create a playground for your brand, say hello.
10 Tips for Selecting an Experiential Marketing Agency:
1. Review the agency's portfolio of work.
2. Ask for references.
3. Understand the agency's specialties.
4. Talk about strategy.
5. Is the agency pitching before understanding?
6. Ask about integration.
7. Know their in-house work [...]
My Ottawa, the city’s tourism group, wanted to entice people of Toronto to come visit a place that’s anything but vanilla! This pop-up activation offered five funky ice cream flavors to represent the various experiences a visitor can enjoy while in Ottawa. Flavors represented [...]
The sense of sound in experiential marketing is one that shouldn't be taken for granted. Adding sound to an experience can be as simple as placing speakers around your event space. Or, you can incorporate sound in experiential marketing activations with more complex design.