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Experience of the Month: Wendy’s “Sailgating” Experiential Campaign

Posted July 8th, 2020 by .

Categories: Campus Activations, Experience of the Month, Gen-Z Marketing, PR Stunts, Sampling & Product Demonstrations.

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Wendy's Experiential Campaign 2020
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Evolving Events in a Transforming World

Posted June 24th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Virtual Experiential Marketing (VEM).

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Online Events
Virtual events have been around for a while now, thanks to technology and social media advancements connecting us on a wider scale, but their prevalence among shutdowns and stay-at-home orders has absolutely exploded. Online events aren’t just a convenient or unique way to host an event; [...]
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Experience of the Month: Oddbird Most Socially-Distant Restaurant

Posted June 16th, 2020 by .

Categories: Experience of the Month, Pop-Up Marketing, PR Stunts.

Tags: , , , ,

Oddbird - Seaside Location
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
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Exploring Virtual Experiential Marketing (VEM)

Posted May 7th, 2020 by .

Categories: Experiential Marketing, Marketing Strategy, Uncategorized, Virtual Reality / Augmented Reality.

Actual brand-to-consumer, person-to-person interactions reign supreme, but let's face it, that doesn't look like it's going to be a viable option too soon. Let's talk about virtual experiential marketing (VEM) and what we know so far and how this model can be applied to evolve your marketing [...]
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Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

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COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]
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Experience of the Week: CBD (California-based Dairy) Dispensary

Posted March 23rd, 2020 by .

Categories: CPG / Grocery Brands, Experience of the Week, Pop-Up Marketing, Sampling & Product Demonstrations, Uncategorized.

Tags: ,

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).
Read More

Experience of the Week: Jeep’s Immersive Film Experience

Posted February 21st, 2020 by .

Categories: Experience of the Week.

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experiential marketing examples
At this year’s X Games in Aspen CO, Jeep and Inspira Marketing Group stepped up their sponsorship efforts by launching an immersive film experience in 4D, right on the mountainside! Inside a warm and toasty 30-ft. dome, X Game attendees were treated to a 360-degree film viewed from the [...]
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Experience of the Week: Valentine’s Day Dinner

Posted February 14th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Greggs, the largest bakery chain throughout the UK, sweetened up their PR results with a fantastic Valentine’s Day dinner event inside their locations. Is this your idea of Valentine’s Day romance? (We think so!) Greggs Valentines Day PR Campaign from Taylor Herring on Vimeo. To get [...]
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Experience of the Week: Lidl Football Zones

Posted February 7th, 2020 by .

Categories: Uncategorized.

To activate Lidl’s ongoing partnership with the FA, Scottish FA, FA of Wales and the NSPCC, they bring a fun and engaging zone to soccer games. To improve your sports marketing or sponsorship activations, get in touch.
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Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

Posted February 4th, 2020 by .

Categories: Experiential Marketing, Pop-Up Marketing, Uncategorized.

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experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]
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