This exclusive Taco Bell Test Kitchen experience not only got participant’s mouths watering – but generated mucho earned media. To create exclusive experiences and generate your own buzz, let’s start planning!
Taste in experiential marketing is a sense that's hard to resist! In today’s culture of food and flavor, the rich and pleasurable gustatory experience happens when taste merges with the other senses. Flavorful experiences are available to many brands, not just food brands.
For 3 days, 4 nights, MasterCard’s Masterpass House was an immersive brand experience for passionate music fans. MasterCard wanted to #ThankTheFans with this pop-up activation that took place right before the GRAMMY’s®. The experience featured live performances by nominated [...]
There are 16 million students enrolled in U.S. colleges. This Gen-Z group, ages 18 – 24, is a priority for many marketers. Brands are vying for the love of the newest shopper generation. College marketing programs allow brands to connect and engage with the college student demo. Daunting [...]
Porsche’s creative, musical brand experience is one to wow. While many brands have hopped onto the popular music festival scene, Porsche created its own kind of concert. By doing so, Porsche highlighted its vehicles’ “Engine Notes” through the sense of sound. Engines [...]
When you think Kia, do you think speed? This PR stunt to unveil the new Kia Stinger shows off this model as fast and furious! To drive home a new perception of the brand, Kia invited celebrity racers to get behind the wheel. These celebs included: supermodel Joan Smalls, writer and television [...]
KIND Snacks created an installation of 45,485 pounds of sugar in New York’s Times Square. This represented the amount of added sugar children in the U.S. are eating every five minutes. KIND wanted to shock people into opening their eyes to what our youth are consuming. The sugar [...]
WestJet wanted to surprise a flight headed to Las Vegas. They did so in an ambitious way, setting two World Records in the process. As the flight flew above the Mojave Desert, a flight instructor encouraged flyers to look out the windows. Below on the ground, big lights circled through the seat [...]
There is science behind why touch matters. Brand-in-hand campaigns are not new or revolutionary. Even brands with intangible products should consider the power of tactile engagements. Touch in experiential marketing is important for many types of brands and companies.
Google Play wanted to remind people that even the most mundane tasks can become a moment of play. Such as, waiting for your clothes to dry. That’s why they transformed a laundromat into a game play zone. When you downloaded a game from Google Play, you could play that game to complete [...]