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Experience of the Week: Zombie Invasion

Posted July 19th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To remind Walgreens that cigarettes don’t belong in pharmacies, the Truth initiative staged a protest of zombie proportions. This activist-inspired activation grabbed attention and also served as content to spread the word. To unleash your own street team, let’s get started.

Cannabis Marketing: The Emerging CBD CPG Product Industry

This year, we’ve become ingrained into the world of cannabis marketing. Our Chill program has had street teams on the ground in California five to seven days a week for the past six months. Needless to say, we’ve learned a lot. As a concierge delivery service, Chill has been a great [...]

Multi-Sensory Marketing: Brand Experiences Activate the 5 Senses

Posted July 16th, 2019 by .

Categories: Experiential Marketing, Marketing Strategy.

Multi-Sensory Marketing
Marketers seek emotional, personal connections with their audiences. You want to personify your brand and be remembered in a specific way. Thus, a growing trend in the marketing industry is multi-sensory marketing: using the senses to create a deeper experience for the consumer. Sensory [...]

Experience of the Week: Be an Outsider

Posted July 12th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
L.L. Bean opened a unique pop-up co-working space…outdoors. People are happier and more productive when they work outside, so L.L. Bean created a a space for outsiders to do just that. It encouraged people to leave their offices and spend time taking calls or hosting meetings amongst [...]

Experience of the Week: Coca-Cola Isolated Taste Test

Posted July 5th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
Coca-Cola built 18 isolated taste tanks and set off across the U.S., visiting 105 cities with 236 mobile tour stops. At these experiences, 600,000 people sampled the new Coke Zero Sugar product in isolation. The science behind this stunt suggests that the sense of taste will be heightened when [...]

Experience of the Week: Cinema House

Posted June 28th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
LG’s pop-up cinema activation first launched in Sydney, Australia, before visiting many American cities. Featuring the new OLED and Super UHD LG TVs, this deeply immersive cinematic experience clearly showed of the performance of the LG brand. The pop-up cinema was placed in high traffic [...]

CPG Marketing with Brand Experiences

Grocery. Beverage. Personal care. Over-the-counter. Household cleaners. If you’re working in CPG marketing, or marketing for a product in the consumer packaged goods (GPG) industry, then you should be incorporating brand experiences into the mix. Go to a big box store, and you’ll be [...]

Experience of the Week: Samsung Galaxy Studio

Posted June 21st, 2019 by .

Categories: Experience of the Week.

experiential marketing video
For those who can’t experience Samsung 837 in New York City, Samsung created a global tour of their Samsung Galaxy Studio. The studio experiences allow a user to fully understand the Samsung Galaxy ecosystem and how it interconnects with other devices. The studio brings to life [...]

Pop-Up Glow Lounge Popular Attraction during Baylor University’s Diadeloso

Posted June 18th, 2019 by .

Categories: Campus Activations, Event Marketing, Gen-Z Marketing, Newsroom, Pop-Up Marketing.

Every spring since 1932, Baylor University has given their students a day off from classes to enjoy a fun-filled day outside on campus. This is an annual holiday celebration called Diadeloso, or “The Day of the Bear.” On-campus events included a petting zoo, airbrush tattoos, food [...]

Experience of the Week: Smart Training

Posted June 14th, 2019 by .

Categories: Experience of the Week.

experiential marketing video
To introduce their fully digital Smart car, Daimler AG’s global training experience for vendors offered lots of marketing technology, apps, VR and AR experiences. Who says B2B marketing and training events can’t be packed full of fun?! To explore your B2B marketing or training [...]

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