Navigating COVID-19 and Experiential Marketing

Posted March 27th, 2020 by .

Categories: Experiential Marketing, Uncategorized.

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COVID-19 and experiential marketing
The sudden outbreak of Coronavirus (COVID-19) has caused a rapid chain reaction that's led to what is basically a full hiatus from the norm as we've known it. From the suspension of professional sports seasons, to the closing of non-essential businesses nationwide, to cancellations of [...]

Experience of the Week: CBD (California-based Dairy) Dispensary

experiential marketing examples
Using this witty and fun play on words, Real California Milk, launched a pop-up "CBD" dispensary in Venice, CA, providing consumers with the look and feel of a normal cannabis dispensary but with cheese and dairy product sampling and POS (point-of-sale).

Experience of the Week: Jeep’s Immersive Film Experience

Posted February 21st, 2020 by .

Categories: Experience of the Week.

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experiential marketing examples
At this year’s X Games in Aspen CO, Jeep and Inspira Marketing Group stepped up their sponsorship efforts by launching an immersive film experience in 4D, right on the mountainside! Inside a warm and toasty 30-ft. dome, X Game attendees were treated to a 360-degree film viewed from the [...]

Experience of the Week: Valentine’s Day Dinner

Posted February 14th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Greggs, the largest bakery chain throughout the UK, sweetened up their PR results with a fantastic Valentine’s Day dinner event inside their locations. Is this your idea of Valentine’s Day romance? (We think so!) Greggs Valentines Day PR Campaign from Taylor Herring on Vimeo. To get [...]

Experience of the Week: Lidl Football Zones

Posted February 7th, 2020 by .

Categories: Uncategorized.

To activate Lidl’s ongoing partnership with the FA, Scottish FA, FA of Wales and the NSPCC, they bring a fun and engaging zone to soccer games. To improve your sports marketing or sponsorship activations, get in touch.

Coffee ‘n Clothes explores experiential marketing benefits to cap off 2019

experiential marketing benefits
Our team helped facilitate the entire food truck sampling tour; we:
  • Wrapped the food truck with full Lightlife branding
  • Installed all necessary cookware inside the food truck
  • Staffed the campaign with ServSafe certified tour management
  • Hired and [...]

Experience of the Week: Canvas Bar

Posted January 31st, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Bombay Sapphire is on a mission to stir creativity. They found blank spaces to host pop-up bars, where they could collaborate with artists to transform the gallery into living pieces of art. Consumers get to come along to observe the art coming to life, while also creating their own inspired [...]

Experience of the Week: Android’s MWC Activation

Posted January 24th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Android had a large presence as the Mobile World Congress. Large equating to the length of two soccer pitches. this weatherproof, experience-led, demo-led, outdoor activation saw over 100,000 visitors. With an exploration center, auditorium, workshop and immersion hub, it was nothing shy of [...]

Experience of the Week: Ted Baker Footwear Launch

Posted January 17th, 2020 by .

Categories: Experience of the Week.

experiential marketing examples
Ted Baker’s footwear launch was immersive with storytelling around each new pair. Enter the abstract summer meadow to explore each multisensory installation. Ted Baker SS19 Footwear Launch from Martin Schnabl on Vimeo. Launch your new product with fantastical story doing. Contact our [...]

What’s the Difference between Field Marketing and Experiential Marketing?

Posted January 13th, 2020 by .

Categories: Experiential Marketing.

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Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

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