Human Experiences and Emotional Connections Win
Posted May 11th, 2016 by dio.
Categories: Experiential Marketing, Newsroom.
Our Recap of Experiential Marketing Summit 2016 (EMS) By SHARI MAHER, VP National Accounts In today’s marketplace, it is clear that brands can’t just “advertise” to the masses anymore. The number of impressions, GRPs, CPMs and other quantitative metrics once determined ROI but not anymore. To [...]
Rick Pace Returns with a New Perspective on Experiential Marketing
"Sampling is key to the success of moving product quickly in the field but goes much deeper than just getting the brand into the consumers' hands," VP National Field Marketing Rick Pace explains. "Sampling product boosts brand awareness while giving consumers a unique experience that hones in [...]
Craig Lehmann Joins dio Team as VP Business Development
Posted December 3rd, 2015 by dio.
We're thrilled to announce Craig Lehmann is joining our experiential marketing agency as the VP Business Development.
Marketing brochure designed by dio awarded ‘Best of Category’ at Neographics 2015 for finishing work
Posted May 27th, 2015 by dio.
dio, a nationwide experiential marketing firm, based in York, Pennsylvania, recently was honored after a marketing piece designed for Inova, an Eastern Alliance Insurance Group brand, was named a ‘Best of Category’ award winner by the Graphics Arts Association at Neographics. The marketing [...]
dio brings Montana into various cities across the U.S.
Posted May 21st, 2015 by dio.
dio, a nationwide experiential marketing firm, is currently running a multi-market advertising campaign on behalf of Montana Tourism. After stints in Chicago and Minneapolis, this marketing tour is entering Seattle on May 21. “Montana Tourism asked us to bring a memorable experience into key [...]
dio Launches New Website to Celebrate Its Passion for Experiential Marketing
Posted March 11th, 2015 by dio.
“We pitch that consumer experience is vital, so what better way to demonstrate our commitment than by creating a unique website experience for our own clients, using humor to emotionally connect clients to our brand,” CEO David Pridgen II explains. “We want visitors to immediately sense that [...]