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Storytelling with Experiential Marketing

Posted May 16th, 2017 by .

Categories: Uncategorized.

storytelling in experiential marketing
At the recent Experiential Marketing Summit by EventMarketer, many speakers highlighted the importance of storytelling. As keynote speaker Helen J. Stoddard of Twitter explained, storytelling should be simple, emotional, truthful and real. But brand stories need to be backed by unique, [...]

Experience of the Week: Fendi Flower Shop

Posted May 12th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Fendi teamed up with botanical designer Azuma Makoto to create a tiny pop-up shop selling flowers and Fendi products in this retail promotion.

Brand Experiences in NYC: Cadillac, IBM and Samsung

VR Roller Coaster Ride
A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.

Experiential Marketing Summit 2017: Day 3 Recap

Posted May 5th, 2017 by .

Categories: Experiential Marketing.

Experiential Marketing Summit
Slide from Adobe’s Keynote presentation. Today – the final day of this year’s Experiential Marketing Summit – had two very obvious keywords: Design and Transformation. Both of the keynotes today, given by Colleen Bisconti of IBM and Alex Amado of Adobe, used the word [...]

Experience of the Week: Picture House

Posted May 5th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Birdseye created an experience that not only got their consumers involved, but boosted their social media presence in this food promotion.

Experiential Marketing Summit 2017: Days 1 & 2 Recap #EMSLive

Posted May 4th, 2017 by .

Categories: Experiential Marketing.

EMS 2017
My colleague and I arrived in Chicago yesterday, full of high hopes and expectations for an exciting Experiential Marketing Summit. And so far, we haven’t been disappointed! Experiential Metrics The first session we attended discussed measuring ROI from brand experiences. Presented by Ben [...]

Top 6 Trade Show Marketing Blogs

Posted May 2nd, 2017 by .

Categories: Trade Shows.

top marketing blogs
As marketers, we are always reading and referencing valuable resources. Here, we're focusing on the trade show and event industry with our recommendations for these six great marketing blogs.

Experience of the Week: Creamer Coffee Shop

Posted April 28th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Organic Valley wanted to see if they could start a coffee shop, but instead of selling coffee they sold shots of half and half creamer in this promotion.

Experience of the Week: Frùt Boutique

Posted April 21st, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Fruit of the Loom created a retail promotion to show women that just because their products come in a package, it doesn’t mean they are bad quality!

What’s the Difference between Field Marketing and Experiential Marketing?

Posted April 20th, 2017 by .

Categories: Experiential Marketing.

Tags: ,

Experiential marketing
Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

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