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How Social Media and Experiential Marketing Work Together

Gilmore Girls Experiential Marketing
Our attention spans have shrunk. Content is everywhere. We're surrounded by smart objects that are replacing human interactions. Traditional marketing is struggling to break through, and digital marketing is faced with ad blockers and bot fraud. People turn to social media for word-of-mouth [...]

Virtual Reality Improves Trade Show Engagement Scores

virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.

4 Examples of Event Technology, as Seen at EXHIBITORLIVE 2016

Craig Lehmann attends ExhibitorLIVE
"For me, seeing exhibits that promoted the newest event technology was most interesting," says Lehmann. "There are so many ways to use technology to improve the trade show attendee experience in a client's booth." Here, he lists his top four stand-out companies from the show's exhibition floor.

Beacon Technology Adds Value to Experiential Marketing Campaigns

Posted June 29th, 2015 by .

Categories: Beacons, Experiential Marketing, Marketing Technology Integration.

Beacon-enabled push notifications
Beacons are fast becoming a buzzword in marketing channels. Advertising technology is rapidly changing the way brands interact with their customers, forging more personal connections and bridging the physical world with the digital. Retailers, who can now communicate with a shopper at the [...]

Experience of the Week: DOOH Advertising is Tail Wagging Cute

Posted June 26th, 2015 by .

Categories: Experience of the Week, Marketing Technology Integration.

Tags:

experiential marketing video
With DOOH advertising, outdoor advertisers can get creative by using multiple screens and multi-media technologies.

Tap It: Marketing with Near Field Communication

Posted June 24th, 2015 by .

Categories: Experiential Marketing, Marketing Technology Integration, NFC.

Tags:

NFC Marketing
When nearly 2/3 of all Americans own smartphones, it’s no wonder marketers are scurrying to go mobile. We believe that the best marketing campaigns are ones that are socially-fueled, digitally-anchored and experientially activated. That’s why near field communication, or NFC, is one [...]

Experience of the Week: Stories Come to Life via Augmented Reality

experiential marketing video
Harper Collins, a publisher giant, enacted augmented reality experiences throughout bookstores in Canada for the ultimate in retailtainment. Take a look at how this campaign unfolds.

How to Use RFID in Advertising

Posted April 28th, 2015 by .

Categories: Experiential Marketing, Marketing Technology Integration, NFC.

RFID
RFID and NFC give you an abundant amount of options to create unique experiences for your target audience, satisfying their "me" complexes and also improving efficiencies for you when it comes to tracking consumer data and preferences.

The 6 Best Experiential Marketing Ideas for Retailers

field marketing
Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]

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