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Top 6 Trade Show Marketing Blogs

Posted May 2nd, 2017 by .

Categories: Trade Shows.

top marketing blogs
As marketers, we are always reading and referencing valuable resources. Here, we're focusing on the trade show and event industry with our recommendations for these six great marketing blogs.

How to Measure Trade Show ROI

Posted March 7th, 2017 by .

Categories: Trade Shows.

trade show ROI
For exhibitors, reporting your trade show ROI, or your return on investment, back to the CMO doesn't have to include smoke and mirrors. No magic tricks or circus acts. Measuring your results might be simpler than you think. Here's our advice for how to evaluate your trade show success.

Guide to Post-Show Marketing for Trade Show Exhibitors

Posted February 21st, 2017 by .

Categories: Trade Shows.

Trade show plan
After a trade show, your sales and marketing alignment will be put to the test. It's all about teamwork. Marketing needs to provide sales with a clear action plan and any materials or follow-up collateral necessary to make the follow-up process as efficient and effective as possible.

Trade Show Sales and Conversions

Posted February 7th, 2017 by .

Categories: Trade Shows.

trade show badge
Trade shows are where you can establish a business relationship; doing it face-to-face is such a perk in today’s digital world. Therefore, lead generation is obviously a top priority for trade show exhibitors. You want to collect qualified leads so your sales team can nurture and convert them [...]

How to Expand Your Trade Show Experience

Posted January 24th, 2017 by .

Categories: Trade Shows.

trade show marketing
Exhibitors, here are a few ways to activate your trade show experience in order to have a wider presence among trade show attendees.

Experiential Marketing for Trade Show Exhibitors

Posted January 10th, 2017 by .

Categories: Trade Shows.

virtual reality at a trade show
When designing your trade show's experiential strategy, your number one goal should be: don't bore the attendees! Here are some tips on adding an experiential marketing strategy to your trade show exhibitor plan.

How to Drive Traffic to Your Trade Show Booth

Posted December 14th, 2016 by .

Categories: Trade Shows.

trade show traffic
What's your number one trade show objective? Is it to have as many attendees as possible visit your booth? Working with trade show exhibitors, we hear that a lot. We often drill down even more with our clients to create an actionable objective list, but we can’t discount the importance of [...]

How to Choose the Best Trade Show Swag

Posted November 29th, 2016 by .

Categories: Trade Shows.

trade show swag
We recommend investing more in the experiential marketing strategy for your trade show, but it’s also nice to give attendees a take-home item. The promotional item can be more like a souvenir to your experience. Please, not another free pen! Here are our tips for considering the best trade show [...]

Virtual Reality Improves Trade Show Engagement Scores

virtual reality at a trade show
If you're struggling to find ways to help your buyer visualize the benefits, demonstrate the product or understand what your brand stands for, a virtual reality experience just may help you bridge those connections.

How to Design Your Trade Show Booth

Posted November 8th, 2016 by .

Categories: Trade Shows.

Yanmar Trade Show Booth
"Designing your consumer engagement is more vital than designing the booth layout," says Regis Maher, dio president and co-founder. "The colors, signage, furniture you use must reflect the user's experience while they're visiting your booth."

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