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Top 5 Experiential Marketing Ideas for the Tourism Industry

Posted December 19th, 2016 by .

Categories: Experiential Marketing, Tourism.

Montana Mercantile Tour
"When a tourism bureau can showcase an adventure, one that a vacationer can experience in their market, the marketing campaign breathes new life," says Shantey Wilson, dio's business development specialist. "Of course, these adventures must be bite-sized, as to not replace the vacation, but be [...]

Virtual Reality Experiences Market Tourism Boards, Convention & Visitors Bureaus, Travel Industry

virtual reality
Travel marketers used to rely on brochures and agents, then magazine ads and informative websites, later videos to sell their destinations. Today, the travel industry can transport someone virtually to their destination as a preview of what to expect upon arrival.

Visit Dallas – in Albuquerque!

Posted October 13th, 2016 by .

Categories: Tourism.

Visit Dallas expereintial campaign
The Dallas Convention & Visitors Bureau knows that big things happen in Texas. But the world's biggest hot air balloon festival? Well, that takes place each year in New Mexico. What better way to reach people who like to travel big than to attend a tourist mecca? The Albuquerque International [...]

Like Sand and Surf, Experiential Marketing and Tourism Make a Perfect Pair

Posted August 22nd, 2016 by .

Categories: Experiential Marketing, Tourism.

food truck campaign
For tourism marketing, portraying brands that represent discovering new adventures, it just makes sense to produce an excitement around your destination that consumers can experience while in the vacation planning phase. Give them a taste, so they yearn for more that they can only get if they [...]

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