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Brand Experiences in NYC: Cadillac, IBM and Samsung

VR Roller Coaster Ride
A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.

Experience of the Week: Stories Come to Life via Augmented Reality

experiential marketing video
Harper Collins, a publisher giant, enacted augmented reality experiences throughout bookstores in Canada for the ultimate in retailtainment. Take a look at how this campaign unfolds.

The 6 Best Experiential Marketing Ideas for Retailers

field marketing
Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]

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