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Experience of the Week: Disappearing Floors

Posted May 22nd, 2015 by .

Categories: Experience of the Week, Pop-Up Marketing, PR Stunts.

experiential marketing video
This experiential marketing campaign took place in Korea, but the “Never Stop Exploring” adventure and emotion comes through in this video no matter what language you speak. The North Face gave shoppers a sudden challenge when the floor retracted, forcing consumers to climb the [...]

The 6 Best Experiential Marketing Ideas for Retailers

field marketing
Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]

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