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Beacon Technology Adds Value to Experiential Marketing Campaigns

Posted June 29th, 2015 by .

Categories: Beacons, Experiential Marketing, Marketing Technology Integration.

Beacon-enabled push notifications
Beacons are fast becoming a buzzword in marketing channels. Advertising technology is rapidly changing the way brands interact with their customers, forging more personal connections and bridging the physical world with the digital. Retailers, who can now communicate with a shopper at the [...]

The 6 Best Experiential Marketing Ideas for Retailers

field marketing
Experiential marketing for retailers is an essential part of the media mix. By providing a series of experiential touch points along the consumer's journey, you can demonstrate the relevancy you have with your target audience. Experiences help excite consumers; this form of advertising becomes [...]

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