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What’s the Difference between Field Marketing and Experiential Marketing?

Posted April 20th, 2017 by .

Categories: Experiential Marketing.

Tags: ,

Experiential marketing
Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Top 5 Tourism Marketing Blogs

Posted April 3rd, 2017 by .

Categories: Tourism.

top 5 tourism marketing blogs
The internet is oversaturated with marketing advice. There’s no shortage of “experts” sharing strategies and so-called best practices. Unfortunately, much of the easily accessible information online offers little to no value. So we thought we’d make things easier and share a few of our [...]

How to Measure Trade Show ROI

Posted March 7th, 2017 by .

Categories: Trade Shows.

trade show ROI
For exhibitors, reporting your trade show ROI, or your return on investment, back to the CMO doesn't have to include smoke and mirrors. No magic tricks or circus acts. Measuring your results might be simpler than you think. Here's our advice for how to evaluate your trade show success.

Guide to Post-Show Marketing for Trade Show Exhibitors

Posted February 21st, 2017 by .

Categories: Trade Shows.

Trade show plan
After a trade show, your sales and marketing alignment will be put to the test. It's all about teamwork. Marketing needs to provide sales with a clear action plan and any materials or follow-up collateral necessary to make the follow-up process as efficient and effective as possible.

Trade Show Sales and Conversions

Posted February 7th, 2017 by .

Categories: Trade Shows.

trade show badge
Trade shows are where you can establish a business relationship; doing it face-to-face is such a perk in today’s digital world. Therefore, lead generation is obviously a top priority for trade show exhibitors. You want to collect qualified leads so your sales team can nurture and convert them [...]

Is Traditional Media Really a Waste of Money?

Posted February 1st, 2017 by .

Categories: Experiential Marketing.

Tags: , , , ,

Millennial Media
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”

How to Expand Your Trade Show Experience

Posted January 24th, 2017 by .

Categories: Trade Shows.

trade show marketing
Exhibitors, here are a few ways to activate your trade show experience in order to have a wider presence among trade show attendees.

Experiential Marketing for Trade Show Exhibitors

Posted January 10th, 2017 by .

Categories: Trade Shows.

virtual reality at a trade show
When designing your trade show's experiential strategy, your number one goal should be: don't bore the attendees! Here are some tips on adding an experiential marketing strategy to your trade show exhibitor plan.

Measure Experiential Marketing Campaign Results with AdBeacon Technology

Posted January 4th, 2017 by .

Categories: Experiential Marketing.

Tags:

Event Diagram
Over the summer, we activated a food truck tour for one of our clients. In addition to overall audience measurement, the AdBeacon helped us realize the differences between our tier one stops (major events) and tier two stops (smaller events, guerrilla marketing locations and retail stores). For [...]

Top 5 Experiential Marketing Ideas for the Tourism Industry

Posted December 19th, 2016 by .

Categories: Experiential Marketing, Tourism.

Montana Mercantile Tour
"When a tourism bureau can showcase an adventure, one that a vacationer can experience in their market, the marketing campaign breathes new life," says Shantey Wilson, dio's business development specialist. "Of course, these adventures must be bite-sized, as to not replace the vacation, but be [...]

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