A couple of weeks ago, a few of us dio staffers went on a field trip throughout New York City. As experiential marketers, what better way to get inspired than to visit some brand experiences? Read about our adventures at: Cadillac House, IBM Art with Watson Hidden Portraits and Samsung 837.
Slide from Adobe’s Keynote presentation. Today – the final day of this year’s Experiential Marketing Summit – had two very obvious keywords: Design and Transformation. Both of the keynotes today, given by Colleen Bisconti of IBM and Alex Amado of Adobe, used the word [...]
My colleague and I arrived in Chicago yesterday, full of high hopes and expectations for an exciting Experiential Marketing Summit. And so far, we haven’t been disappointed! Experiential Metrics The first session we attended discussed measuring ROI from brand experiences. Presented by Ben [...]
Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]
The internet is oversaturated with marketing advice. There’s no shortage of “experts” sharing strategies and so-called best practices. Unfortunately, much of the easily accessible information online offers little to no value. So we thought we’d make things easier and share a few of our [...]
For exhibitors, reporting your trade show ROI, or your return on investment, back to the CMO doesn't have to include smoke and mirrors. No magic tricks or circus acts. Measuring your results might be simpler than you think. Here's our advice for how to evaluate your trade show success.
After a trade show, your sales and marketing alignment will be put to the test. It's all about teamwork. Marketing needs to provide sales with a clear action plan and any materials or follow-up collateral necessary to make the follow-up process as efficient and effective as possible.
Trade shows are where you can establish a business relationship; doing it face-to-face is such a perk in today’s digital world. Therefore, lead generation is obviously a top priority for trade show exhibitors. You want to collect qualified leads so your sales team can nurture and convert them [...]
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”