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Experience of the Week: Frùt Boutique

Posted April 21st, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Fruit of the Loom created a retail promotion to show women that just because their products come in a package, it doesn’t mean they are bad quality!

What’s the Difference between Field Marketing and Experiential Marketing?

Posted April 20th, 2017 by .

Categories: Experiential Marketing.

Tags: ,

Experiential marketing
Field marketing, a traditional marketing practice, proves existing marketing claims and encourages immediate sales action. Experiential marketing, on the other hand, proves a brand's credibility and builds long-term brand loyalty. More strategic in nature, experiential marketing delivers [...]

Experience of the Week: A Colorful Café

Posted April 7th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In a retail promotion, color company Pantone stepped out of their box to engage consumers.

Top 5 Tourism Marketing Blogs

Posted April 3rd, 2017 by .

Categories: Tourism.

top 5 tourism marketing blogs
The internet is oversaturated with marketing advice. There’s no shortage of “experts” sharing strategies and so-called best practices. Unfortunately, much of the easily accessible information online offers little to no value. So we thought we’d make things easier and share a few of our [...]

Experience of the Week: Fast Food Aid

Posted March 31st, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In a health promotion, Dohtonbori opened a shop that gave consumers customized vitamins to make up for their lack of nutrients.

Experience of the Week: BarkShop Live

Posted March 24th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Bark & Co, the creator of BarkBox, decided to give pups a chance to test run their toys in a pet retail promotion.

Experience of the Week: A Summer of Kick Backs

Posted March 17th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
This Miller Lite beer promotion helps us reminisce to warmer days. The beer company surprised fans with kick backs, or perks.

Experience of the Week: Follow Me

Posted March 10th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In a recent promotion for their beer, Heineken created bottles on pedestals that directed people where to go when they picked them up.

How to Measure Trade Show ROI

Posted March 7th, 2017 by .

Categories: Trade Shows.

trade show ROI
For exhibitors, reporting your trade show ROI, or your return on investment, back to the CMO doesn't have to include smoke and mirrors. No magic tricks or circus acts. Measuring your results might be simpler than you think. Here's our advice for how to evaluate your trade show success.

Experience of the Week: Giant Message in a Bottle

Posted March 3rd, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In a soft drink promotion, Solo sent a giant message in a bottle across the ocean and gave whoever found it one bottle for every nautical mile it traveled!

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