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Experience of the Week: Mr. Robot’s Ferris Wheel

Posted February 17th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In a TV promotion, USA Network recreated iconic Coney Island rides to give SXSW attendees an unforgettable way to interact with their popular TV show

Experience of the Week: Harley Quinn’s Tattoo Shop

Posted February 10th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In a movie promotion, Warner Bros. took over a tattoo studio and gave people fake and real tattoos with artwork from the summer’s hit film Suicide Squad.

Trade Show Sales and Conversions

Posted February 7th, 2017 by .

Categories: Trade Shows.

trade show badge
Trade shows are where you can establish a business relationship; doing it face-to-face is such a perk in today’s digital world. Therefore, lead generation is obviously a top priority for trade show exhibitors. You want to collect qualified leads so your sales team can nurture and convert them [...]

Experience of the Week: Mashable House

Posted February 3rd, 2017 by .

Categories: Experience of the Week.

experiential marketing video
Mashable paired with a whole bunch of brands to have SXSW festival-goers put their own personal spin on experiences in this technology promotion.

Is Traditional Media Really a Waste of Money?

Posted February 1st, 2017 by .

Categories: Experiential Marketing.

Tags: , , , ,

Millennial Media
Traditional media, consisting of print advertising, TV/radio and direct mail, isn’t going anywhere...at least not during our lifetimes. But instead of wondering if it’s a waste of precious dollars, perhaps a better question is, “How can I maximize my traditional media ROI?”

Experience of the Week: Beer Garage Virtual Reality

Posted January 27th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In a SXSW beverage promotion, Anheuser-Busch set up a 4-D reality experience to let consumers go through a “tour” of their St. Louis brewery.

How to Expand Your Trade Show Experience

Posted January 24th, 2017 by .

Categories: Trade Shows.

trade show marketing
Exhibitors, here are a few ways to activate your trade show experience in order to have a wider presence among trade show attendees.

Experience of the Week: Analog Activation

Posted January 20th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
American Greetings took a new take on an old favorite in this retail promotion!

Experience of the Week: The Magic of Flying

Posted January 13th, 2017 by .

Categories: Experience of the Week.

experiential marketing video
In an airline promotion, British Airways created an experiential billboard that reminds people of a child’s wonder at flying.

Experiential Marketing for Trade Show Exhibitors

Posted January 10th, 2017 by .

Categories: Trade Shows.

virtual reality at a trade show
When designing your trade show's experiential strategy, your number one goal should be: don't bore the attendees! Here are some tips on adding an experiential marketing strategy to your trade show exhibitor plan.

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